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AARP reimagined
Author
Title
AARP reimagined / Thomas Kolditz, Jaan Elias.
ISBN
9781526406811 (ebook) :
Publication
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Notes
Originally published: Kolditz, T., & Elias, J. (2011). AARP reimagined. 14-010. New Haven, CT: Yale School of Management, Yale University. Retrieved from: http://nexus.som.yale.edu/aarp.
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
When Barry Rand became the chief executive officer of AARP, in 2009, he took over an enterprise with close to 37 million members and an annual budget of $1.3 billion. Originally created to represent the needs of senior citizens, AARP sold $700 million worth of insurance and finance products, ran one of Washingtons powerful lobbying operations, produced a rich mix of media, and provided services ranging from free tax preparation to anti-discrimination legal action. In recent years, AARP expanded its mission to include anyone over the age of 50.
Variant and related titles
Sage Business Cases Essentials.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Knowledge. Cases
Subjects
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