Notes
Originally published: Kolditz, T., & Elias, J. (2011). AARP reimagined. 14-010. New Haven, CT: Yale School of Management, Yale University. Retrieved from: http://nexus.som.yale.edu/aarp.
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Summary
When Barry Rand became the chief executive officer of AARP, in 2009, he took over an enterprise with close to 37 million members and an annual budget of $1.3 billion. Originally created to represent the needs of senior citizens, AARP sold $700 million worth of insurance and finance products, ran one of Washingtons powerful lobbying operations, produced a rich mix of media, and provided services ranging from free tax preparation to anti-discrimination legal action. In recent years, AARP expanded its mission to include anyone over the age of 50.