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Google's new strategy in China : principled philosophy or business savvy?
Author
Title
Google's new strategy in China : principled philosophy or business savvy? / Ryan Hayes, Greg Trezise, Neil Walther, James S. O'Rourke.
ISBN
9781526405616 (ebook) :
Publication
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Originally published: Hayes, R., Trezise, G., Walther, N., & ORourke, J. S. (2010). Googles new strategy in China: Principled philosophy or business savvy? 10-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
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Summary
On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese governments demands for limited censorship of Internet searches on its Google.cn portal and that it may withdraw from the Chinese market entirely. Has Google reversed its corporate position following its controversial 2006 entry into the country? How do Googles actions reconcile with its corporate motto, "Dont Be Evil?" What are the implications for Googles future profitability?
Variant and related titles
Sage Business Cases Essentials.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Knowledge. Cases
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