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Contemporary sport marketing : global perspectives
Title
Contemporary sport marketing : global perspectives / edited by James J. Zhang and Brenda G. Pitts.
ISBN
1315265494
1351967347
9781315265490
9781351967341
1138291323
9781138291324
Publication
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2017.
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Print version: Contemporary sport marketing. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2017
Format
Books / Online
Language
English
Added to Catalog
October 04, 2024
Bibliography
Includes bibliographical references and index.
Contents
pt. I. Macro perspective
pt. II. Micro perspective
pt. III. Promotional process.
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