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Branding in governance and public management
Author
Title
Branding in governance and public management / Jasper Eshuis and Erik-Hans Klijn.
ISBN
0203145151
0415817919
1136504907
113650494X
1136504958
1283441381
9780203145159
9780415817912
9781136504907
9781136504945
9781136504952
9781283441384
0415885175
9780415885171
Published
New York : Routledge, 2012.
Physical Description
1 online resource (176 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
"Provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding."--Publisher.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Print version: Eshuis, Jasper, 1972- Branding in governance and public management. New York : Routledge, 2012
Format
Books / Online
Language
English
Added to Catalog
October 04, 2024
Series
Routledge critical studies in public management ; 8
Bibliography
Includes bibliographical references (pages 161-171) and index.
Contents
The rise of branding in governance processes
The many faces of branding: definitions, functions, and forms
Branding to influence perceptions about policy problems and solutions
Branding to activate, motivate, and bind stakeholders in governance processes
Brands and the media: communicating with the outside world
Branding as governance strategy
Risks and limits of branding
Brands and governance: towards interactive forms of branding.
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