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Buyers and borrowers : the application of consumer theory to the study of library use
Author
Title
Buyers and borrowers : the application of consumer theory to the study of library use / Charles D. Emery.
ISBN
1315859602 (electronic bk.)
9781315859606 (electronic bk.)
1560241837
9781560241836
Published
New York : Haworth Press, ©1993.
Physical Description
1 online resource (xix, 188 pages) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Original
Format
Books / Online
Language
English
Added to Catalog
October 04, 2024
Series
Haworth library and information science
Bibliography
Includes bibliographical references (pages 177-181) and index.
Contents
Ch. 1. The Meaning of Marketing
Ch. 2. Library Patrons as Consumers
Ch. 3. Library Use Patterns
Ch. 4. Consumer Research and Behavioral Models
Ch. 5. Repeat Buying Theory
Ch. 6. Hypotheses
Ch. 7. Field Work
Ch. 8. Data Analysis
Ch. 9. Replication
Ch. 10. Conclusions
Appendix: Library Borrowing Trends at Cranfield.
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