Entrepreneurship for the creative and cultural industries / Bonita M. Kolb.

Second edition.

Milton Park, Abingdon, Oxon : Routledge, Taylor & Francis Group, [2020]

1 online resource (viii, 249 pages)

Access is available to the Yale community.

Access restricted by licensing agreement.

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.

"Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries."-- Provided by publisher.

Taylor & Francis. EBA 2024-2025.

Print version: Kolb, Bonita M. Entrepreneurship for the creative and cultural industries. London : Routledge, ©2020

Books / Online

English

October 04, 2024

Includes bibliographical references and index.