Introduction
PART 1 Finding your entrepreneurial inspiration
1 Art, culture and entrepreneurship
2 Making the dream a reality
3 Researching competitors and customers
PART 2 Creating your entrepreneurial business
4 Analyzing the product and its benefits
5 Targeting the right customer
6 Mastering the numbers
7 Distributing your product
8 Promoting the creative product
9 Building social media relationships
PART 3 Growing your business to the next level
10 Financial concepts for success
11 Expanding the business
12 Legal and management issues for growth
Appendix: Business plan template for creative industries and cultural organizations
Index.