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Advertising as communication
Author
Title
Advertising as communication / Gillian Dyer.
ISBN
0203158342
0415027810
6611189920
9780203158340
9780415027816
9786611189921
Published
London ; New York : Routledge, 1988 (1990 printing)
Physical Description
1 online resource (xiv, 230 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Print version: Dyer, Gillian. Advertising as communication. London ; New York : Routledge, 1988
Format
Books / Online
Language
English
Added to Catalog
October 04, 2024
Series
Studies in culture and communication
Bibliography
Includes bibliographical references (pages 215-226) and index.
Contents
BOOK COVER; TITLE; COPYRIGHT; CONTENTS; GENERAL EDITOR'S PREFACE; PREFACE; ACKNOWLEDGEMENTS; INTRODUCTION; 1 THE ORIGINS AND DEVELOPMENT OF ADVERTISING; 2 THE NEW ADVERTISING; 3 THE NEW MEDIA; 4 THE EFFECTS OF ADVERTISING; 5 WHAT DO ADVERTISEMENTS MEAN?; 6 SEMIOTICS AND IDEOLOGY; 7 THE LANGUAGE OF ADVERTISING; 8 THE RHETORIC OF ADVERTISING; CONCLUSION; APPENDIX I; APPENDIX II; APPENDIX III; APPENDIX IV; APPENDIX V; REFERENCES; BIBLIOGRAPHY; INDEX.
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