Chapter 1. Setting the stage: the genealogy of contemporary rural identity in the Midwest
Chapter 2. Are we ready for this? Urban industrialism, rural resistance, and rural-urban conflict
Chapter 3. The future of an idea: farmers use of technology to perform rural capitalistic modernity
Chapter 4. Mother and radio: combatting urban gender stereotypes through technology use
Chapter 5. Rumbling down main street: cold war ideology and the American way encouraging rural capitalistic modernity
Chapter 6. We feed the world: rural globalized ultramodernity
Chapter 7. The district of hicks: persistent urban views of farmers as backward
Chapter 8. Inborn innovators or hog house janitors? the acceptance or rejection of technologies and rural globalized ultramodernity
Chapter 9. Company in the combine: gender, farming, and comparing organic reformist and rural ultramodern identities
Chapter 10. There they go again: understanding clashes between ultramodern farmers and organic advocates over food policy and reform