Cover; Half Title; Series Page; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Acknowledgements; Introduction: Juan de Oñate, fantasy heritage, and heritage tourism in the Southwest; Organization of the book; A Word about Terminology; Notes; 1. Fantasy heritage in southwest tourism; Tourist or visitor? Individual understandings of fantasy heritage tourism; Heritage and public memory in the Southwest; Enter Juan de Oñate as a tourism draw; El Paso's fantasy heritage: Juan de Oñate as local hero; Academics, fantasy heritage, and societal perceptions
Eurocentric historical framingFantasy heritage and public space; Fantasy heritage and tourism: marketing a neo-Spanish heritage; Cultural erasure; Conclusions; Notes; 2. San Elizario's First Thanksgiving of the Americas and the Juan de Oñate fantasy heritage; El Paso's Eurocentric tourism efforts, 1915-2015; The First Thanksgiving: a Mexican region's Eurocentric fantasy; The First Thanksgiving play, 2006; The First Thanksgiving reimagined: the 2016 high school reenactment; The First Thanksgiving and Eurocentric fantasies on the border; The First Thanksgiving dialogue as historical guide
The double-edged sword of fantasy heritageContemporary tourism issues in El Paso; Santa Fe, New Mexico: a fantasy tourism mecca; El Paso v. Santa Fe: from Spaniards in the North to Oñate in the Valley; Tourism and Mexican/American exclusion; Rethinking tourism along the border; A framework for inclusive heritage tourism: lessons from El Paso; Conclusions; Notes; 5. On public memory and ethnic conflict in the current era; The unseen Mexican community; Possibilities: culture and space With; Conclusion: public memory in the era of Donald Trump; Notes; References; Index
The implications of a fantasy past: fantasy heritage and identity politicsThe First Thanksgiving, colonization, and its aftermath; Identity labels and debates in the Southwest; Conclusions; Notes; 3. Mediated debate, historical framing, and public art: The Juan de Oñate controversy in El Paso; Hegemony and the history of the Southwest; Chicano competition for public space; The XII Travelers project and the selection of Oñate; The civic debate: media and expert commentary; Assessing benefits and costs; Notes; 4. Inclusive tourism and public memory; The Oñate fantasy heritage in El Paso