1118715799

1118715810

9781118715796

9781118715819

9781118715765

"Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery"-- Provided by publisher

"Provides a comprehensive overview of every aspect of designing with type"-- Provided by publisher

Typographic design: FORM AND COMMUNICATION; CONTENTS; FOREWORD; INTRODUCTION; 1 The Evolution of Typography; From the origins of writing to Gutenberg's invention of movable type: 3150 BCE-1450 CE; c. 3150 BCE; c. 1500 BCE; 118 CE; 732 CE; c. 1200; Typography from Gutenberg to the nineteenth century: 1450-1800 CE; 1465; 1501; c. 1540; 1632; 1722; The nineteenth century and the Industrial Revolution: 1800-1899 CE; 1803; 1822; 1840; 1860; 1887; 1893; Typography in the twentieth century: 1900-2000; 1900; 1921; 1930; 1948; 1959; 1968; 1977; 1990; 1994; A new century and millennium begin: 2000 CE.

20002004; 2007; 2010; 2 The Anatomy of Typography; LETTERFORMS ANALYZED; The parts of letterforms; Proportions of the letterform; Optical relationships within a font; Unity of design in the type font; HISTORICAL CLASSIFICATION OF TYPEFACES; Sans serif; Serifs; Weight; Width; Posture; Thick/thin contrast; x-height; Ascenders/descenders; Stress; TYPOGRAPHIC MEASUREMENT; Metal type measurement; Spatial measurement; THE TYPE FAMILY; The Cheltenham family; The Univers family; 3 Legibility; BASIC PRINCIPLES OF LEGIBILITY; Distinguishing characteristics of letters; The nature of words.

6 The Typographic MessageA MULTIDIMENSIONAL LANGUAGE; VERBAL/VISUAL EQUATIONS; FUNCTION AND EXPRESSION; 7 The Evolution of Typographic Technology; HAND COMPOSITION; 1450s to 1880s; MACHINE COMPOSITION; 1880s to 1960s; Linotype; Monotype; Ludlow; PHOTOTYPESETTING; 1950s to 1970s; Display phototypesetting; Keyboard phototypesetters; DIGITAL TYPESETTING; 1970s to present; Scanning and laser systems; Desktop publishing; SCREEN-BASED TYPOGRAPHY; Web; Mobile apps; Responsive design; 8 Typography on Screen; RENDERING TYPE ON SCREEN; Antialiasing; Hinting; Techniques for displaying on-screen fonts.

Capital and lowercase lettersInterletter and interword spacing; Type size, line length, and interline spacing; Weight; Legibility and color; Justified and unjustified typography; Paragraphs and indentions; LEGIBILITY AND DIGITAL TYPOGRAPHY; Typographic details; TYPOGRAPHIC DETAILS; 4 The Typographic Grid; BACKGROUND; STRUCTURE AND SPACE; PROPORTION; THE SQUARE; SINGLE COLUMN GRIDS; MULTICOLUMN GRIDS; MODULAR GRIDS; IMPROVISATIONAL STRUCTURES; 5 Syntax and Communication; TYPOGRAPHIC SYNTAX; The letter; The word; The line; Column and margin; TYPOGRAPHIC SPACE; VISUAL HIERARCHY; ABA FORM 5-58.

READING ON SCREENSELECTING TYPEFACES; On-screen type sizing; Simplicity; Sans serif and serif typefaces; Scale; Combining typefaces; Contrast; LEGIBILITY FACTORS FOR ON-SCREEN TYPOGRAPHY; Capital and lowercase letters; Interletter and interword spacing; Line length and interline spacing; Weight and width; Alignment; Units of text; White space; WEB DESIGN TECHNOLOGY; HTML; CSS; JavaScript and JavaScript libraries; Operating systems (OS) and web browsers; STRUCTURING WEB PAGES; Site structure and architecture; Page structure and spatial organization; CASE STUDY; Museum of Design Zurich.