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Developing a product strategy: planning, production, promotion
Title
Developing a product strategy: planning, production, promotion. Contributors: John F. Bahm, Jr. [and others] With an introd. by Philip Marvin. Elizabeth Marting, editor.
Published
New York [1959]
Physical Description
352p. illus.,diagrs. 24cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
AMA management report no. 39
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