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A bibliography on new product planning
Author
Title
A bibliography on new product planning, compiled by Donald E. Megathlin and Winnifred E. Schaeffer.
Edition
2d ed.
Published
Chicago, American Marketing Association [c1966]
Physical Description
x, 62 p. 23 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
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