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The Politz papers : science and truth in marketing research
Title
The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; foreword by Darrel B. Lucas,with additional notes by W. Edwards Deming.
ISBN
0877572100
Published
Chicago, Ill. : American Marketing Association, 1990.
Physical Description
xvii, 351 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references.
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