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Hearing the voice of the market : competitive advantage through creative use of market information
Author
Title
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
ISBN
0875842410 (hard : acid free paper) :
Published
Boston, Mass. : Harvard Business School Press, c1991.
Physical Description
xiv, 294 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references and index.
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