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Beyond mind games : the marketing power of psychographics
Author
Title
Beyond mind games : the marketing power of psychographics / Rebecca Piirto.
ISBN
093688908X
Published
Ithaca, NY : American Demographics Books, 1991.
Physical Description
vi, 263 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Bibliography
Includes bibliographical references (p. [252]-255) and index.
Bookmark As
Citation
