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Consumer research for management decisions
Author
Title
Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert.
ISBN
0471097152
Published
New York : Wiley, c1982.
Physical Description
xiii, 210 p. : ill. ; 25 cm.
Notes
"A Ronald Press publication."
Includes index.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
Ronald series on marketing management,
Bibliography
Bibliography: p. 202-208.
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