Books+ Search Results
Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential : a dissertation
Author
Title
Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential : a dissertation / Arnold Melvin Barban.
Published
[Ann Arbor, Mich. : Xerox University Microfilms, 1975]
Physical Description
xv, 236 p. (on double leaves) : ill. ; 18 cm.
Notes
Xerox reprint of thesis.
Format
Books / Dissertations & Theses
Language
English
Added to Catalog
June 01, 2002
Thesis note
Thesis--University of Texas at Austin, 1964.
Bibliography
Bibliography : p. 231-236.
Subjects
Bookmark As
Citation
