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Novel product concepts from lead users : segmenting users by experience
Author
Title
Novel product concepts from lead users : segmenting users by experience / by Eric von Hippel.
Published
Cambridge, Mass. : Marketing Science Institute, c1984.
Physical Description
22 p. : ill. ; 28 cm.
Format
Books
Language
English
Added to Catalog
June 01, 2002
Series
Report / Marketing Science Institute ; no. 84-109
Working paper
Bibliography
Bibliography: p. 20-21.
Subjects
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Citation
