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Problems and cases in health care marketing
Title
Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.
ISBN
0072887761 (alk. paper)
Published
Boston : McGraw-Hill/Irwin, c2005.
Physical Description
viii, 440 p. : ill., maps ; 26 cm.
Notes
Includes bibliographical references and index.
Format
Books
Language
English
Added to Catalog
November 22, 2005
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