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Sold American : consumption and citizenship, 1890-1945
Author
Title
Sold American : consumption and citizenship, 1890-1945 / Charles F. McGovern.
ISBN
080783033X (cloth : alk. paper)
0807856762 (pbk. : alk. paper)
Published
Chapel Hill : University of North Carolina Press, c2006.
Physical Description
xv, 536 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
February 08, 2007
Bibliography
Includes bibliographical references (p. [465]-521) and index.
Contents
Advertisers and consumers, 1890-1930
The nationalization of consumers : the political language of American advertising, 1890-1930
Making consumption American : advertisers, consumers, and national identity
Social science and the pragmatic consumer, 1890-1928
The science of purchasing
Redefining consumption at consumers' research
Consumer professionals in the Depression
The American way of life : folklores of capitalism, 1935-1939
Fighting for the American way : consumption and Americanism, 1935-1945.
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