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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Author
Title
Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.
ISBN
0875803687 (clothbound : alk. paper)
9780875803685 (clothbound : alk. paper)
Published
DeKalb : Northern Illinois University Press, c2007.
Physical Description
viii, 282 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
March 26, 2007
Series
Drugs and alcohol
Bibliography
Includes bibliographical references (p. [265]-275) and index.
Contents
Introduction : health, morality, and free speech
The failed fight to ban alcohol advertising, 1947-1958
Temperance and mass society
The industries' regulatory response
Legislative battles: politics and rhetoric
The battle to regulate cigarette marketing, 1960s
Emergence of the postwar antismoking movement
The warning label debate
The next push : restricting advertising
The new temperance movement and alcohol marketing restrictions, 1970s and 1980s
The political, legal, and scientific context of regulation
Policy contests: warning labels and advertising controls
Conclusion: the elusive quest for restraints.
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