Essentials of visual communication / Bo Bergström.

London : Laurence King Pub., 2008.

240 p. : ill. (chiefly col.) ; 28 cm.

"Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain, from strategy and messages to design and influence, to reach the target audience"--P. [4] of cover.

English

June 03, 2009

Includes bibliographical references (p. 234-235) and index.