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Pop brands : branding, popular music, and young people
Author
Title
Pop brands : branding, popular music, and young people / Nicholas Carah.
ISBN
9781433105654 (pbk. : alk. paper)
1433105659 (pbk. : alk. paper)
9781433105647 (hbk. : alk. paper)
1433105640 (hbk. : alk. paper)
Published
New York : Peter Lang, c2010.
Physical Description
xxi, 199 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
June 04, 2010
Series
Mediated youth ; v. 11
Bibliography
Includes bibliographical references and index.
Contents
"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape
Music
as it should be: the work of meaning making
"I pushed my way to the front with every band I saw": mediating live music
"We are not here to endorse products; we are just here to play music": musicians in the brandscape
"Enjoy responsibly!": young people as brand co-creators
"I'm here to party
": the social narratives of brands
Brand builders
The future of mediated youth.
Subjects
Bookmark As
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