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Campaigning to the new American electorate : advertising to Latino voters
Author
Title
Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
ISBN
9780804768955 (cloth : alk. paper)
0804768951 (cloth : alk. paper)
9780804768962 (pbk. : alk. paper)
080476896X (pbk. : alk. paper)
Published
Stanford, Calif. : Stanford University Press, c2010.
Physical Description
x, 198 p. : ill. ; 24 cm.
Format
Books
Language
English
Added to Catalog
July 08, 2010
Bibliography
Includes bibliographical references and index.
Contents
Campaigning to a changing American electorate
A theory of information-based advertising
Campaigning to ethnic and racial minorities in the U.S.
Candidates' advertising strategies
Advertising effects on the Latino vote
The consequences of an information-based advertising strategy
The future of ethnically targeted campaigns
Epilogue : the 2008 campaigns.
Subjects
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