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Never say die : the myth and marketing of the new old age
Author
Title
Never say die : the myth and marketing of the new old age / Susan Jacoby.
ISBN
9780307377944 (hbk.)
0307377946 (hbk.)
Edition
1st ed.
Published
New York : Pantheon Books, c2011.
Physical Description
xiii, 332 p. ; 24 cm.
Summary
In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
Format
Books
Language
English
Added to Catalog
March 07, 2011
Bibliography
Includes bibliographical references (p. 311-314) and index.
Contents
Never say old
Youth culture : an American tradition
Boomer beginnings and age-defying denial
Miracles of modern medicine and other half-truths
A mind is a terrible thing to lose
Women : eventually, the only sex
Greedy geezers and other half-truths
The "wisdom of old age"
Endings
The ethics of longevity : an argument in search of facts
Necessary bedfellows : bridges between generations old-age autonomy.
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