Contents: 1. The drivers of trademark law reform: perspectives from the academy / Graeme B. Dinwoodie and Mark D. Janis
Part I: Reforming the registration process
2. The problems of trademark depletion and congestion: some possible reforms / Barton Beebe and Jeanne C. Fromer
3. (Re)claiming trade mark protection / Robert Burrell and Michael Handler
4. Reforming trademark registration / Rebecca Tushnet
Part II: Reforming subject matter boundaries and protectability
5. Towards a new copyright/trademark interface-why (and how) signs with cultural significance should be kept outside trademark law / Martin Senftleben
6. The case against product configuration trade dress / Caitlin Canahai and Mark P. McKenna
7. Aesthetic functionality in EU law-should it be deleted? / Annette Kur
8. Trade marks and innovation? / Dev Gangjee
9. Democratizing access to survey evidence of distinctiveness / Jake Linford
10. What is the meaning of a trademark? / Laura A. Heymann
Part III: Reforming the rules of scope and enforcement
10 Likelihood of confusion and trademark infringement: a constructively critical analysis / Robert G. Bone 12. Exiling the unwary consumer from unregistered trade mark law in the UK: the case for change / Jennifer Davis 13. The consumer's duty of care in trademark law / Michael Grynberg
14. Finding dilution / Jeremy N. Sheff
15. Reforming trademark law's approach to intermediary liability / Stacey Dogan
16. The liability of intermediaries for trade mark infringement / Ansgar Ohly
Index.