Contents: Foreword I / by Adam Mitton
Foreword II / by Ingrid Ødegaard
1. Gdpr for startups and scaleups: An Introduction setting the scene and key concepts
2. Setting the scene and key concepts before you start your data protection programme
3. Before you start your data protection programme
Phase 1: Foundations of your data protection programme
4. Data protection user experience (ux)
5. Data maps and records of processing activity
6. Administrative matters
7. Respecting people's rights
8. Marketing
Phase 2: Developing your data protection programme
9. International transfers of personal data
10. Data incidents and breaches
11. Accountability, assessments and record keeping
12. Cookies, pixels and tracking technologies
13. Contract negotiations
14. Online advertising additional matters to consider and final thoughts
15. Additional matters to consider
16. Final thoughts
Index.