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1.
Advertising Management Concepts, Theories, Research and Trends
Author
Rabindranath, Manukonda
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Bringing the Soul Back to Marketing Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
3.
Case Based Research in Tourism, Travel, and Hospitality Rethinking Theory and Practice
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
4.
COVID-19 Impact on Tourism Performance in Africa
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Customer Centric Support Services in the Digital Age The Next Frontier of Competitive Advantage
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
6.
Digital Business and Electronic Commerce Strategy, Business Models and Technology
Author
Wirtz, Bernd W.
Published
Cham : Springer International Publishing : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
7.
Digital Marketing Technologies
Author
Aghazadeh, Hashem
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
8.
Digital Transformation for Fashion and Luxury Brands Theory and Practice
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
9.
Emerging Technology and Crisis Management in The Halal Industry Issues and Recent Developments
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
10.
Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas
Author
Alaniz, Teresa
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
11.
Entrepreneurial Business Venturing Digitalisation Trends
Author
Ratten, Vanessa
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
12.
Fashion for the Common Good Proceedings Global Fashion Conference November 16th - 18th 2023
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
13.
The Future of E-commerce Innovations and Developments
Author
Chodak, Grzegorz
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
14.
An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively
Author
Kotler, Philip
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
15.
Key Developments in International Marketing Influential Contributions and Future Avenues for Research
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
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Yale Internet Resource >> None
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16.
Marketing Case Studies in Emerging Markets Contemporary Multi-industry Issues and Best-practices
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
17.
The Path to Sustainable Corporate Management How to Take Responsibility for People, the Environment and the Economy
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
18.
Postcolonial Marketing Communication Images from the Margin
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
19.
Recent Advancements in Tourism Business, Technology and Social Sciences 10th International Conference, IACuDiT, Crete, Greece, 2023 - Vol. 2
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
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Yale Internet Resource >> None
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20.
Recent Advancements in Tourism Business, Technology and Social Sciences 10th International Conference, IACuDiT, Crete, Greece, 2023-Vol. 1
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
21.
Smart Designs for Business Innovation Proceedings of the 3rd American University in the Emirates International Research Conference, AUEIRC'20-Dubai, UAE 2020
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
22.
Sports Sponsoring Requirements and Practical Examples for Successful Partnerships
Author
Bruhn, Manfred
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
23.
Valuing Customer Engagement Strategies to Measure and Maximize Profitability
Author
Kumar, V.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
24.
Active Price Management Be a Price Maker, Not a Price Taker!
Author
Reinecke, Sven
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
25.
Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
26.
Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Author
Hörner, Thomas
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
27.
The Agile Sales Successfully shaping transformation in sales and service
Author
Thonet, Claudia
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
28.
Basic Guide to Cultural Tourism Marketing Practice Cultural Management
Author
Hausmann, Andrea
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
29.
B2B Customer Engagement Strategy An Introduction to Managing Customer Experience
Author
Prior, Daniel D.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
B2B eCommerce Basics, Business Models and Best Practices in Business-to-Business Online Trade
Author
Heinemann, Gerrit
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Business Development Processes, Methods and Tools
Author
Kohne, Andreas
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Vieweg, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Challenge-Based Learning, Research, and Innovation Leveraging Industry, Government, and Society
Author
Molina, Arturo
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
33.
Conference Proceedings Trends in Business Communication 2022
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
34.
Consumer Awareness and Textile Sustainability
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Consumer Behavior Understanding Consumers- Designing Marketing Activities
Author
Hoffmann, Stefan
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Consumers, Society and Marketing A Sustainability Perspective
Author
Mutum, Dilip S.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Contemporary Trends in Marketing Problems, Processes and Prospects
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Customer Centricity in New Product Development Radical Customer Orientation as the Key to High-potential Innovations
Author
Rademacher, Ute
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Customer-Centricity in Organized Retailing A Guide to the Basis of Winning Strategies
Author
Dash, Manoj Kumar
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
41.
Digital Disruption and Media Transformation How Technological Innovation Shapes the Future of Communication
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Digital Pricing A Guide to Strategic Pricing for the Digital Economy
Author
Frohmann, Frank
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
Digital Transformation in Sales How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide
Author
Rainsberger, Livia
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Encyclopedia of Sustainable Management
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Entrepreneurship Business Debates Multidimensional Perspectives across Geo-political Frontiers
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Ethics and Biopower in Neuromarketing A Framework for an Ethical Approach to Marketing
Author
Penrod, Joshua
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
The Evolution of Made in Italy Case studies on the Italian Food and Beverage Industry
Author
Veronesi, Vittoria
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
FANOMICS® Turn Customers into Fans and Profit from it
Author
Becker, Roman
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Fashion Marketing in Emerging Economies Volume I Brand, Consumer and Sustainability Perspectives
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Fashion Marketing in Emerging Economies Volume II South American, Asian and African Perspectives
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
51.
From Art to Marketing The Relevance of Authenticity to Contemporary Consumer Culture
Author
Massi, Marta
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
52.
Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Author
Derval, Diana
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
The Garment Economy Understanding History, Developing Business Models, and Leveraging Digital Technologies
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
54.
The Handbook of Global Outsourcing and Offshoring
Author
Oshri, Ilan
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
H2H Marketing Case Studies on Human-to-Human Marketing
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Huawei From Catching Up To Leading
Author
Dong, Xiaoying
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
57.
Integrated Product and Sales Management in B2B Developing, Managing and Selling Technology Based Industrial Products Profitably
Author
Tintelnot, Claus
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Intense Group Behavior and Brand Negativity Comparing Rivalry in Politics, Religion, and Sport
Author
Havard, Cody T.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
Internal communication and management Theory and praxis communication-centered management
Author
Buchholz, Ulrike
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
60.
International Marketing Management
Author
Berndt, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
Marketing and Sales Automation Basics, Implementation, and Applications
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
Marketing Luxury Services Concepts, Strategy, and Practice
Author
Hemzo, Miguel Angelo
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
64.
Mass Customization and Customer Centricity In Honor of the Contributions of Cipriano Forza
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
65.
Media Economics in Austria A Comparison to Germany on Print, Television, Radio and the Internet
Author
Posset, Markus
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
The Modern Customer - the PHANTOM Customers on the Run: How Sales must Respond to Radically New Buying Behavior
Author
Rainsberger, Livia
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
Multisensory Design of Retail Environments Vision, Sound, and Scent
Author
Sarstedt, Marko
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
Multisensory in Stationary Retail Principles and Practice of Customer-Centered Store Design
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
The new online trade Business models, business systems and benchmarks in e-commerce
Author
Heinemann, Gerrit
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
70.
Nostalgia Marketing Rekindling the Past to Influence Consumer Choices
Author
Pichierri, Marco
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
71.
The Palgrave Handbook of Interactive Marketing
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
72.
Paradigm Shift in Business Critical Appraisal of Agile Management Practices
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
Political Marketing in the 2021 Canadian Federal Election
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
Practice-Oriented Marketing Basics - Instruments - Case Studies
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
Public Sector Marketing Communications, Volume II Traditional and Digital Perspectives
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
76.
Recent Advances in Modeling and Forecasting Kaiyu Tools for Predicting and Verifying the Effects of Urban Revitalization Policy
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
77.
Reinventing Fashion Retailing Digitalising, Gamifying, Entrepreneuring
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
78.
Research on Islamic Business Concepts Proceedings of the 12th Global Islamic Marketing Conference, December 2021
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
79.
Research on Islamic Business Concepts Proceedings of the 13th Global Islamic Marketing Conference, October 2022
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
80.
Responsible Consumption and Sustainability Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
81.
Sales and Business Models in the Logistics Industry Ensuring Growth with Innovative Strategies
Author
Nowroth, Alexander
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
82.
Sales Meets Brain Research Just let your customer buy
Author
Weber, Paul
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
83.
Sales on the Go The Salesperson's Desk Reference and Formulary for Sales Success
Author
Berg, Adam
Published
New York, NY : Springer US : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
84.
Sensory Marketing in Retail An Introduction to the Multisensory Nature of Retail Stores
Author
Lindblom, Arto
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
Serving the Customer The Role of Selling and Sales
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
86.
The Social City Space as Collaborative Media to Enhance the Value of the City
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Social Marketing and Sustainable Development Goals (SDGs) Case Studies for a Global Perspective
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
88.
Sports Marketing Fundamentals - Strategies - Instruments
Author
Bruhn, Manfred
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
89.
State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) Methodological Extensions and Applications in the Social Sciences and Beyond
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
90.
The Strategic Marketing of Science, Technology, and Medical Journals A Business History of a Dynamic Marketplace, 2000-2020
Author
Greco, Albert N.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
91.
Successful Product Management Tool Box for Professional Product Management and Product Marketing
Author
Aumayr, Klaus J.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
92.
Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
Technology Application in Aviation, Tourism and Hospitality Recent Developments and Emerging Issues
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
94.
Tech SEO Guide A Reference Guide for Developers and Marketers Involved in Technical SEO
Author
Edgar, Matthew
Published
Berkeley, CA : Apress : Imprint: Apress, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
95.
Transparency in Business An Integrative View
Author
Dholakia, Utpal
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
Uniting Marketing Efforts for the Common Good-A Challenge for the Fourth Sector Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
97.
Advances in National Brand and Private Label Marketing Ninth International Conference, 2022
Published
Cham : Springer International Publishing : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
Agile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically
Author
Stürze, Sascha
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
Agile Marketing Strategies New Approaches to Engaging Consumer Behavior
Author
Rajagopal
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
100.
AI - The new intelligence in sales Tools, applications and potentials of Artificial Intelligence
Author
Rainsberger, Livia
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online