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Key Developments in International Marketing Influential Contributions and Future Avenues for Research

Title
Key Developments in International Marketing [electronic resource] : Influential Contributions and Future Avenues for Research / edited by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler.
ISBN
9783031173660
Edition
1st ed. 2024.
Publication
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Physical Description
1 online resource (XVI, 546 p.)
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG's Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award. .
Variant and related titles
Springer ENIN.
Other formats
Printed edition:
Printed edition:
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
April 10, 2024
Series
JIBS Special Collections,
JIBS Special Collections,
Contents
Chapter 1: Introduction
Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm
Chapter 3: The export development process: an intergrative review of empirical models
Part B: International Buyer-Seller Relationships and Partnerships
Chapter 4: Trust and performance in cross-border marketing partnerships: A behavioral approach
Part C: Brands and Branding in International Marketing
Chapter 5: How perceived brand globalness creates brand value:- Chapter 6: Brand origin recognition accuracy: its antecedents and consumers' cognitive limitations
Part D: The Consumer in International Marketing
Chapter 7: Cosmopolitan consumers as a target group for segmentation
Chapter 8: Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods
Part E: New Frontiers in International Marketing
Chapter 9: Chief marketing officers' discretion and firms' internationalization: An empirical investigation
Chapter 10: Sharing economy: International marketing strategies.
Citation

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