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Marketing

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Online Results (9)
1.
Bringing the Soul Back to Marketing Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Strategic market management
Author
Aaker, David A.
Published
Hoboken, NJ : Wiley, [2023]
Location
MARX Library >> HF5415.13 .A354 2023 (LC)
Format
Books
4.
Connected by design : 7 principles of business transformation through functional integration
Author
Wacksman, Barry, 1964-
Published
San Francisco, CA : Jossey-Bass, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz
Author
Montes de Oca, Wendy
Published
Indianapolis, Ind. : Que Pub., ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution
Author
Reece, Monique
Published
Upper Saddle River, N.J. : FT Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Return on engagement : content, strategy, and design techniques for digital marketing
Author
Frick, Tim
Published
Boston, Mass. : Focal Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Mastering the rules of competitive strategy : a resource guide for managers
Author
Paley, Norton
Published
New York : Auerbach Publications, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Product development : a structured approach to consumer product development, design, and manufacture
Published
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Making meaning : how successful businesses deliver meaningful customer experiences
Author
Diller, Stephen
Published
Berkeley, CA : New Riders, ©2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online