Strategic market management / David A. Aaker, Christine Moorman.

Twelfth edition.

Hoboken, NJ : Wiley, [2023]

1 volume (various pagings) : illustrations ; 24 cm

"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage--a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher.

Online version: Aaker, David A. Strategic market management. Twelfth edition Hoboken, NJ : Wiley, [2024]

English

March 28, 2024

Includes bibliographical references and index.