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Online Results (131)
1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Emerging Technologies in Business Innovation Strategies for Competitive Advantage
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies
Author
Greco, Albert N.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Digital Analytics mit Google Analytics und Co
Author
Hassler, Marco
Published
[Germany] : mitp Verlag, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Introduction to Metaverse Technology Landscape, Applications, and Challenges
Author
Gupta, Rajan
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
13.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
The Routledge companion to marketing research
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
19.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Taste, consumption, and markets : an interdisciplinary volume
Published
New York, NY : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV
Author
Hammes, Eva Katharina
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Creating and marketing new products and services
Author
Garcia, Rosanna
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : AMACOM, American Management Association, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Lean analytics : use data to build a better startup faster
Author
Croll, Alistair
Published
Sebastopol, CA : O'Reilly Media, 2013.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Reinventing the entrepreneur : turning your dream business into a reality
Author
Tribby, MaryEllen
Published
Hoboken, New Jersey : Wiley, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Crowdsourcing and the democratization of data
Author
Biewald, Lukas
Published
[United States?] : O'Reilly Media, 2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
28.
Social media analytics using Greenplum's data computing appliance
Author
Schleier-Smith, Johan
Published
[United States?] : O'Reilly Media, 2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
29.
Crowdsourcing : a short overview for the rest of us
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Crowdsourcing can be your business momentum builder : like Linden Lab and Virgin Mobile
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Crowdsourcing customer service : how may we help we?
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Crowdsourcing markets : birds of a feather buy together
Author
Libert, Barry
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Crowdsourcing your brand : how to tap customer desire
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Crowdsourcing your sales : let your customers sell themselves (and others)
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
The role of marketing in launching new products
Author
Baker, Phil, 1943-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
9 rules for successful crowdsourcing
Author
Libert, Barry
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Streams, walls, and feeds : 109 design guidelines for improving notifications, messages, and alerts sent through social networks and RSS
Author
Estes, Janelle
Published
Fremont, Calif. : Nielsen Norman Group, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Tapping into the collective wisdom of community to make great products
Author
Libert, Barry
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
We are smarter than me : crowdsourcing new businesses
Author
Libert, Barry
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Revue marocaine de recherche en management et marketing
Published
Rabat, Maroc : CNRST-IMIST, 2009-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
41.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author
Farris, Paul
Published
[Place of publication not identified] : Pearson, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Annual report on the development of natural gas markets in Illinois
Author
Illinois Commerce Commission
Published
[Springfield, Ill.] : Illinois Commerce Commission, 2003-
Online
2003
2006
2007
Location
HathiTrust Digital Library >> Online Resource
Format
Journals & Newspapers / Online
43.
Developing an Army market research index in support of Army recruiting
Published
Alexandria, Va. : U.S. Army Research Institute for the Behavioral and Social Sciences, [2001]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
44.
Consumer education marketing analysis : emerging renewable technologies
Published
[Sacramento, Calif.] : California Energy Commission, [2000]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
45.
A Primer on consumer marketing research : procedures, methods, and tools
Author
Lappin, Jane E.
Published
[Washington, DC] : U.S. Dept. of Transportation, Research and Special Programs Administration, [1994]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
46.
Marketing research
Author
United States. Superintendent of Documents
Published
Washington, D.C. : U.S. G.P.O., Supt. of Docs., 1992
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
47.
Researching your market
Published
[Washington, D.C.?] : U.S. Small Business Administration, [1992]
Online
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
48.
Assessing the environmental consumer market
Published
Washington, DC : U.S. Environmental Protection Agency, [Office of] Policy, Planning and Evaluation, [1991]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
49.
Marketing research
Author
United States. Superintendent of Documents
Published
Washington, D.C. : U.S. G.P.O., Supt. of Docs., 1991
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
50.
Miscellaneous (research, promotion, and consumer information programs) : hearings before the Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition of the Committee on Agriculture, House of Representatives, One Hundred First Congress, first session, on H.R. 1776 ... July 19, 1989; H.R. 2187 ... H.R. 2257 ... July 25, 1989; H.R. 3387 ... October 4, 1989
Author
United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Published
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., Congressional Sales Office, U.S. G.P.O., 1990.
Online
Online book
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online