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Sterling Memorial Library
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Marketing research

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1.
Researching marketing decisions : the Indian context
Published
Abingdon, Oxon ; New York, NY : Routledge, 2019.
©2019
Location
SML, Stacks, LC Classification >> HF5415.12.I5 R47 2019 (LC)
Format
Books
2.
Field study handbook
Author
Chipchase, Jan
Published
San Francisco : Field Institute, [2017]
©2017
Location
SML, Franke Family Digital Humanities Lab (Non-Circulating) >> HF5415.2 .C457 2017 (LC) Oversize
Format
Books
3.
Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands
Author
Lindström, Martin, 1970-
Published
London ; Sterling, Va. : Kogan Page, 2004.
Online
Table of contents
Location
SML, Stacks, LC Classification >> HD69.B7 L55X 2004 (LC)
Format
Books
4.
Lessons from a chief marketing officer : what it takes to win in consumer marketing
Author
Kirk, Bradford C.
Published
New York : McGraw-Hill, c2003.
Online
Publisher description
Location
SML, Stacks, LC Classification >> HF5415 .K5243X 2003(LC)
Format
Books
5.
Business and economic forecasting for the information age : a practical approach
Author
Hoshmand, A. Reza
Published
Westport, CT : Quorum Books, 2002.
Location
SML, Stacks, LC Classification >> HD30.27 .H67X 2002 (LC)
Format
Books
6.
The search for a method : focus groups and the development of mass communication research
Author
Morrison, David E.
Published
Luton, Bedfordshire, U.K. : University of Luton, c1998.
Location
SML, Stacks, LC Classification >> H61.28 M677 1998 (LC)
Format
Books
7.
The dynamics of consumer behaviour
Author
Achumba, Iheanyi
Published
Lagos, Nigeria : Mac-Williams Publishers, 1996.
Location
SML, Stacks, LC Classification >> HF5415.33 N5 A44 1996 (LC)
Format
Books
8.
Demographics : a casebook for business and government
Published
Santa Monica, CA : Rand, c1997.
Location
SML, Stacks, LC Classification >> HB871 D435X 1997 (LC)+ Oversize
Format
Books
9.
Environmental technology initiative, FY 1994 program plan
Published
[Washington, D.C.?] : U.S. Environmental Protection Agency, 1994.
Location
SML, Microform (Non-Circulating) >> EP 1.2:T 22/3
Format
Books / Microforms
10.
The art of the possible final report - FY '93
Published
Sioux Falls, S.D. (525 W. 22nd St., Sioux Falls 57105-1785) : Phoenix Systems, [1993]
Location
SML, Microform (Non-Circulating) >> HE 1.1002:P 84/FINAL
Format
Books / Microforms
11.
Marketing research for the global construction industry
Author
Low, Sui Pheng
Published
Singapore : Singapore University Press, National University of Singapore, c1993.
Location
SML, Stacks, LC Classification >> HD9715 A2 L78 1993 (LC)
Format
Books
12.
Beyond mind games : the marketing power of psychographics
Author
Piirto, Rebecca, 1958-
Published
Ithaca, NY : American Demographics Books, 1991.
Location
SML, Stacks, LC Classification >> HF5415.32 P57X 1991 (LC)
Format
Books
13.
Summary of military manpower market research studies a technical report
Published
Arlington, Va. : The Center, [1991]
Location
SML, Microform (Non-Circulating) >> D 1.2:M 31/10
Format
Books / Microforms
14.
Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Author
Anttila, Mai
Published
Helsinki : Helsinki School of Economics and Business Administration, 1990.
Location
SML, Stacks, LC Classification >> HF5415.3 A585X 1990 (LC)
Format
Books
15.
The focused interview : a manual of problems and procedures
Author
Merton, Robert King, 1910-2003
Published
New York : Free Pree ; London : Collier Macmillan, c1990.
Location
SML, Stacks, LC Classification >> H61.28 .M47X 1990 (LC)
BASS, Closed Reserve, 24-Hour Reserve - Ask at Service Desk
MARX Library >> H61.28 M47X 1990 (LC)
SML, Stacks, LC Classification >> H61.28 .M47X 1990 (LC)
Format
Books
16.
Consumer socialization : a life-cycle perspective
Author
Moschis, George P., 1944-
Published
Lexington, Mass. : Lexington Books, c1987.
Location
SML, Stacks, LC Classification >> HF5415.3 M66 1987 (LC)
Format
Books
17.
Symposium on rural labor markets research issues
Published
[Washington, D.C.] : U.S. Dept. of Agriculture, Economic Research Service, Agriculture and Rural Economics Division, 1986.
Location
SML, Microform (Non-Circulating) >> A 93.44:AGES 860721
Format
Books / Microforms
18.
Handbook of package design research
Published
New York : Wiley, c1981.
Location
Library Shelving Facility (LSF) >> HF5770 H27 (LC)
SML, Stacks, LC Classification
Library Shelving Facility (LSF) >> HF5770 H27 (LC)
Format
Books
19.
Handbook of marketing research
Author
Ferber, Robert, 1922-
Published
New York, McGraw-Hill [1974]
Location
Library Shelving Facility (LSF) >> HF5415.2 F419 (LC)
SML, Stacks, LC Classification >> HF5415.2 F419 (LC)
Format
Books
20.
Guidelines for marketing research
Published
Washington, D.C. : Cooperative State Research Service, U.S. Dept. of Agriculture, 1970.
Location
SML, Microform (Non-Circulating) >> A 1.2:G 94/2
Format
Books / Microforms
21.
Proceedings
Author
National Conference on Research Design
Published
New York : American Marketing Association, 1964-
Location
SML, Stacks, LC Classification >> HF5415 N375 (LC)+ Oversize
Format
Journals & Newspapers
22.
European marketing data and statistics
Published
London : European Research Consultants Ltd.,
Location
SML, Stacks, LC Classification >> HA1107 E87 (LC)+ Oversize
Format
Journals & Newspapers
23.
News bulletin - University of South Africa, Bureau of Market Research
Author
University of South Africa. Bureau of Market Research
Published
[Pretoria] University of South Africa, Bureau of Market Research.
Location
SML, Stacks, LC Classification >> HC517 S7 S47 (LC)
Format
Journals & Newspapers