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Series: "Beiträge zur empirischen Marketing- und Vertriebsforschung."
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Architektur als Instrument der Markenkommunikation : die implizite Wirkung gebauter Botschaften
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Hollmann, Moritz
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Wiesbaden : Springer Gabler, c2020.
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NA2584 .H65 2020 (LC)
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