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Marx Library
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Branding (Marketing)

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1.
Advances in brand semiotics & discourse analysis
Published
Wilmington, Delaware : Vernon Press, [2023]
Location
MARX Library >> HF5415.1255 .A38 2023 (LC)
Format
Books
2.
Commodity branding : a qualitative research approach to understanding modern energy brands
Author
Larsen, Friðrik
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
©2023
Location
MARX Library >> HD9502.A2 L37 2023 (LC)
Format
Books
3.
Communication design and branding : a multidisciplinary approach
Published
Cham, Switzerland : Springer Nature Switzerland, [2023]
Location
MARX Library >> HF5415.1255 .C65 2023 (LC)
Format
Books
4.
Digital storytelling for brands
Author
Tombleson, Bridget
Published
London : SAGE Publications, [2023]
©2023
Location
MARX Library >> HF5415.1255 .T663 2023 (LC)
Format
Books
5.
Global developments in nation branding and promotion : theoretical and practical approaches
Published
Hershey PA : Information Science Reference, [2023]
Location
MARX Library >> HF5415.1257 .G88 2023 (LC)
Format
Books
6.
The unnoticed entrepreneur : step into the spotlight
Author
James, Jim (Writer on entrepreneurship)
Published
Hoboken, NJ : Capstone, a Wiley brand, 2023.
©2023
Location
MARX Library >> HB615 .J36 2023 (LC)
Format
Books
7.
What is post-branding? : how to counter fundamentalist marketplace semiotics
Author
Grant, Jason (Interior decorator)
Published
[Eindhoven] : Set Margins', 2023.
Location
MARX Library >> HF5415.1255 .G73 2023 (LC)
Format
Books
8.
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
Published
Bingley, UK : Emerald Publishing, 2022.
[Ashland, Ohio] : Baker & Taylor Publisher Services
©2022
Location
MARX Library >> HF5415.1255 .E44 2022 (LC)
Format
Books
9.
Reauthorizing Brand USA and the U.S. Safe Web Act : hearing before the Subcommittee on Consumer Protection and Commerce of the Committee on Energy and Commerce, House of Representatives, One Hundred Sixteenth Congress, first session, October 29, 2019
Author
United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Consumer Protection and Commerce, author
Published
Washington : U.S. Government Publishing Office, 2021.
Location
Library Shelving Facility (LSF) >> Y 4.C 73/8:116-75
Format
Books
10.
The sea we swim in : how stories work in a data-driven world
Author
Rose, Frank, 1949-
Published
New York, NY : W.W. Norton & Company, [2021]
Location
MARX Library >> HM851 .R6724 2021 (LC)
SML, Linonia & Brothers Room >> HM851 .R6724 2021 (LC)
Format
Books
11.
Alchemy : the dark art and curious science of creating magic in brands, business, and life
Author
Sutherland, Rory, 1965-
Published
New York, NY : William Morrow, an imprint of HarperCollins Publishers, 2019.
©2019
Location
MARX Library >> HF5822 .S88 2019 (LC)
Format
Books
12.
Kellogg on branding in a hyper-connected world
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Location
MARX Library >> HD69.B7 K459 2019 (LC)
Format
Books
13.
Manufacturing Indianness : nation-branding and postcolonial identity
Author
Sinha Roy, Ishita
Published
New York : Peter Lang Publishing, Inc., [2019]
Location
MARX Library >> HF5415.1255 .R69 2019 (LC)
Format
Books
14.
Political brands
Author
Torres-Spelliscy, Ciara
Published
Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2019]
Location
MARX Library >> JF2112.A4 T67 2019 (LC)
Format
Books
15.
The art of branded entertainment
Published
London ; Chicago : Peter Owen, [2018]
Location
MARX Library >> HF5415.1255 .A78 2018 (LC)
Format
Books
16.
The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption
Author
Kahn, Barbara E.
Published
Berkeley : Wharton Digital Press, 2018.
©2018
Location
MARX Library >> HF5415.125 .K34 2018 (LC)
Format
Books
17.
Brand desire : how to create consumer involvement and inspiration
Author
Ind, Nicholas
Published
London ; New York, NY : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, 2016.
Location
MARX Library >> HD69.B7 I5257 2016 (LC)
Format
Books
18.
Commercial nationalism : selling the nation and nationalizing the sell
Published
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
©2016
Location
MARX Library >> JC311 .C629 2016 (LC)
Format
Books
19.
How brands grow. Part 2 : including emerging markets, services and durables, new brands and luxury brands
Author
Romaniuk, Jenni
Published
South Melbourne, Victoria : Oxford University Press, 2016.
Location
MARX Library >> HF5415.1255 R66 2016 (LC)
Format
Books
20.
The physics of brand : understand the forces behind brands that matter
Author
Keller, Aaron
Published
Blue Ash, OH : HOW Books, 2016.
Location
Library Shelving Facility (LSF) >> HF5415.1255 .K45 2016 (LC)
Format
Books
21.
Small data : the tiny clues that uncover huge trends
Author
Lindström, Martin, 1970-
Published
New York City : St. Martin's Press, 2016.
Location
MARX Library >> HF5415.32 .L5576 2016 (LC)
Format
Books
22.
Consumer brand relationships : meaning, measuring, managing
Published
Basingstoke, Hampshire [UK] : Palgrave Macmillan 2015.
Location
MARX Library >> HF5415.5 .C66 2015 (LC)
Format
Books
23.
Review of marketing research. Volume 12, Brand meaning management
Published
Bingley, UK : Emerald Group Publishing Limited, 2015.
Location
MARX Library >> HD69.B7 R48 2015 (LC)
Format
Books
24.
The strategy of global branding and brand equity
Author
Lee, Alvin (Lecturer in Strategic Marketing)
Published
Abingdon, Oxon ; New York, NY : Routledge, 2015.
Location
MARX Library >> HF5415.1255 .L44X 2015 (LC)
Format
Books
25.
Branding Chinese mega-cities : policies, practices and positioning
Published
Cheltenham, UK : Edward Elgar Publishing, [2014]
Location
MARX Library >> F5415.1255 .B73 2014 (LC)
Format
Books