9781440342677

1440342679

"A look at how customer experiences and memories influence and change brand development and marketing"-- Provided by publisher.

"The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and thought experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory."--Back cover.

Physics + brands

Time + brands

Space + brands

Branding + signals

Signals + senses

Moments + memory

Energy + value

Systems + value

Branding + value.

DESIGN > Graphic Arts > Branding & Logo Design.

DESIGN > Graphic Arts > Commercial & Corporate.

DESIGN > Graphic Arts > Advertising.