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Marx Library
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Strategic planning
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Marketing

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1.
Strategic market management
Author
Aaker, David A.
Published
Hoboken, NJ : Wiley, [2023]
Location
MARX Library >> HF5415.13 .A354 2023 (LC)
Format
Books
2.
Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen
Author
Hibino, Shōzō, 1940-
Published
Boca Raton, FL : CRC Press, [2018]
Location
MARX Library >> HF5415.13 .H48 2018 (LC)
Format
Books
3.
Contemporary wine marketing and supply chain management : a global perspective
Author
Flint, Daniel J.
Published
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
©2016
Location
MARX Library >> HD9370.5 F55 2016 (LC)
Format
Books
4.
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
Author
Hyslop, Maitland
Published
Farnham, Surrey ; Burlington : Gower, [2014]
Location
MARX Library >> HF5415.13 .H97X 2014 (LC)
Format
Books
5.
Strategic market management
Author
Aaker, David A.
Published
Hoboken, NJ : Wiley, c2011.
Location
MARX Library >> HF5415.13 .A23 2011 (LC)
Format
Books
6.
Industrial organization : markets and strategies
Author
Belleflamme, Paul
Published
Cambridge, UK ; New York : Cambridge University Press, 2010.
Online
Cover image
Location
MARX Library >> HF5415 .B4287X 2010 (LC)
Format
Books
7.
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author
Rust, Roland T.
Published
New York : Free Press, 2000.
Location
Library Shelving Facility (LSF) >> HF5415.5 R87X 2000 (LC)
Format
Books
8.
Rethinking marketing : qualitative strategies and exotic visions
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 W284X 2001 (LC)
Format
Books
9.
Leadership in action : tough-minded strategies from the global giant
Author
Maucher, Helmut, 1927-
Published
New York : McGraw-Hill, c1994.
Location
Library Shelving Facility (LSF) >> HD9015 S93 N55X13 1994 (LC)
Format
Books
10.
Marketing strategy : a customer-driven approach
Author
Schnaars, Steven P.
Published
New York : Free Press ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991.
Location
Library Shelving Facility (LSF) >> HF5415.13 S345X 1991 (LC)
Format
Books
11.
Market-driven strategies in health care
Author
Coddington, Dean C.
Published
San Francisco : Jossey-Bass, 1987.
Location
Library Shelving Facility (LSF) >> RA965.5 C59 1987 (LC)
Format
Books
12.
The PIMS principles : linking strategy to performance
Author
Buzzell, Robert D. (Robert Dow), 1933-
Published
New York : Free Press ; London : Collier Macmillan, c1987.
Location
Library Shelving Facility (LSF) >> HF5415.13 B893 1987 (LC)
Format
Books