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1.
Everybody writes : your new and improved go-to guide to creating ridiculously good content
Author
Handley, Ann, 1963-
Published
Hoboken, New Jersey : Wiley, [2023]
©2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Handbook of customer engagement in tourism marketing
Published
Northampton : Edward Elgar Publishing, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Sales Essentials : The Tools You Need at Every Stage to Close More Deals and Crush Your Quota
Author
Salman, Rana
Published
New York, N.Y. : McGraw Hill LLC, [2023]
?2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
CAPS LOCK : how capitalism took hold of graphic design, and how to escape it
Author
Pater, Ruben
Published
Amsterdam : Valiz, 2022.
[New Haven, Connecticut] : Library Stack, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
A research agenda for political marketing
Published
Northampton : Edward Elgar Publishing, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Basic Python for data management, finance, and marketing : advance your career by learning the most powerful analytical tool
Author
Yudin, Art
Published
New York, NY : Apress, [2021]
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Marketing Analytics Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
The Product Manager's Desk Reference, Third Edition
Author
Haines, Steven
Published
New York, N.Y. : McGraw Hill LLC, [2021]
?2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The Routledge companion to strategic marketing
Published
New York : Routledge, Taylor & Francis Group, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Salesforce architect's handbook : a comprehensive end-to-end solutions guide
Author
Jyoti, Dipanker
Published
Berkeley, CA : Apress, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
Author
Cohan, Peter S., 1957-
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Campos de batalla en la lucha política
Author
Estrategia&Poder (Firm), author
Published
Bogotá, Colombia : Editorial Oveja Negra, [2019]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)
Author
Cancel, David, 1972-
Published
Hoboken, New Jersey : John Wiley & Sons, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Handbook of research on customer engagement
Published
Northampton : Edward Elgar Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The laws of brand storytelling : win -- and keep -- your customers' hearts and minds
Author
Walter, Ekaterina
Published
New York : McGraw-Hill Education, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Alternative marketing approaches for entrepreneurs
Author
Bjerke, Björn, 1941-
Published
Northampton, MA : Edward Elgar Pub., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Entrepreneurial marketing : a practical managerial approach
Author
Hisrich, Robert D.
Published
Northampton, MA : Edward Elgar Pub., Inc., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Growth dynamics in new markets : improving decision making through simulation model-based management
Author
Schaffernicht, Martin F. G., 1961-
Published
Hoboken, NJ : John Wiley & Sons, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
Published
Northampton, MA : Edward Elgar Pub., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Inbound organization : how to build and strengthen your company's future using inbound principles
Author
Tyre, Dan, 1958-
Published
Hoboken, New Jersey : John Wiley, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
The ultimate marketing & PR book : understand your customers, master digital marketing, perfect public relations
Author
Davies, Eric (Marketing consultant)
Published
London [England] : Hodder & Stoughton, 2018.
Boston, Massachusetts : Credo Reference, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
The value of the customer relationship
Author
Angelini, Antonella
Published
Torino : G. Giappichelli Editore, [2018]
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Communications writing and design : the integrated manual for marketing, advertising, and public relations
Author
DiMarco, John
Published
Hoboken, New Jersey : Wiley Blackwell, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Manual de marketing político : estrategias para una campaña exitosa
Published
Bogotá, D.C., Colombia : Ediciones USTA, [2017]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Marketing
Author
Polese, Francesco
Published
Torino, [Italy] : G. Giappichelli Editore, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Marktorientierte Unternehmensführung und digitalisierung : management im digitalen wandel
Author
Lippold, Dirk, 1953-
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De Gruyter Oldenbourg, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
The 12 powers of a marketing leader : how to succeed by building customer and company value
Author
Barta, Thomas
Published
New York : McGraw-Hill Education, [2017]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
The strategic storyteller : content marketing in the age of the educated consumer
Author
Jutkowitz, Alexander, 1968-
Published
Hoboken, New Jersey : Wiley, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
!VAMOS AL GRANO! : Manual rápido de español comercial y socio-económico para italianos
Published
Torino, [Italy] : G. Giappichelli Editore, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Faires management und marketing
Author
Wiesner, Knut A.
Published
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Die Finanzmarktkrise und das Strafrecht
Author
Wilkens, Robert
Published
Hamburg, Germany : Igel Verlag RWS, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Going viral : the 9 secrets of irresistible marketing
Author
Coker, Brent
Published
Harlow, United Kingdom : Pearson, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Influencer marketing for dummies
Author
Sammis, Kristy
Published
Hoboken, NJ : John Wiley & Sons, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
L'informazione nei mercati finanziari : il ruolo delle agenzie di rating : origine, evoluzione e opzioni di policy del mercato dei giudizi
Author
Castaldo, Angelo
Published
Torino, [Italy] : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
The metrics that marketers muddle
Author
Bendle, Neil T.
Published
[Cambridge, MA] : MIT Sloan Management Review, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Neuromarketing im tourismus : Potenzielle Wirksamkeit in der Hotellerie
Author
Winkler, Pia
Published
Hamburg, [Germany] : disserta Verlag, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
One Perfect Pitch : How to Sell Your Idea, Your Product, Your Business--or Yourself
Author
Perruchet, Marie
Published
New York, N.Y. : McGraw-Hill Education, [2016].
?2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Open Innovation, dinamiche relazionali e strategia : aspetti teorici ed evidenze empiriche
Author
Capone, Francesco
Published
Torino, [Italy] : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Le regole del dialogo e la nuova disciplina dell'evidenza pubblica
Author
Gambardella, Fortunato
Published
Torino, [Italy] : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Direct selling for dummies
Author
Ellsworth, Belinda
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Einführung in das Marketing am beispiel eines personaldienstleistungsunternehmens : ein lehr- und arbeitsbuch mit mehr als 80 Aufgaben und lösungen
Author
Wettach, Sven
Published
Hamburg, [Germany] : Diplomica Verlag, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Marketing : prozess- und praxisorientierte grundlagen
Published
Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Author
Hunt, Shelby D.
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Visual storytelling : Visuelles Erzählen in PR und Marketing
Author
Sammer, Petra
Published
Heidelberg : dpunkt.verlag : O'Reilly, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie
Author
Ottawa, Marc
Published
München, Germany : Oldenbourg Wissenschaftsverlag, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Grundlagen des reisemittler-und reiseveranstaltermanagements : marktüberblick, geschäftsmodelle, marketingmanagement, rechtliche grundlagen
Author
Kirstges, Torsten
Published
Munich, Germany : Oldenbourg Verlag, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Neuromarketing : modelle und Anwendungen in der marketingpraxis
Author
Lange, Juliane
Published
Hamburg, [Germany] : Diplomica Verlag GmbH, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Product Manager's Desk Reference, Second Edition
Author
Haines, Steven
Published
New York, N.Y. : McGraw-Hill Education, [2014].
?2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Vormitgliedschaftliche Beteiligungstransparenz : Offenlegungspflichten im Vorfeld des Aktienerwerbs
Author
Friedeborn, Jan
Published
Berlin : Logos Verlag, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
International agency & distribution agreements
Online
Access limited to Law School community, contact reference.law@yale.edu
Location
Yale Internet Resource
Format
Online
51.
Should you punish or reward current customers?
Author
Shin, Jiwoong
Published
Cambridge, MA : MIT, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
52.
Double your business : how to break through the barriers to higher growth, turnover, and profit
Author
Duncan, Lee
Published
Harlow, England ; New York : Pearson, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
IT-Verkaufsberatung in der Praxis : Wie Sie als IT-Spezialist Ihre Ideen und Produkte erfolgreich vermarkten
Author
Rammlmair, Alex
Published
dpunkt.verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
54.
Privacy law in marketing (CCH)
Online
Access limited to Law School community, contact reference.law@yale.edu; Cover...
Location
Yale Internet Resource
Format
Online
55.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy
Author
Lindström, Martin, 1970-
Published
New York : Crown Business, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Brilliant marketing plans : what to know and do to make a successful plan
Author
Linton, Ian
Published
Harlow, England ; New York : Prentice Hall, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
57.
The daily you how the new advertising industry is defining your identity and your worth
Author
Turow, Joseph
Published
New Haven : Yale University Press, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Marketing your business : a guide to developing a strategic marketing plan
Author
Nykiel, Ronald A.
Published
New York : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
The political marketing game
Author
Lees-Marshment, Jennifer
Published
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
60.
Recommended : how to sell through networking and referrals
Author
Lopata, Andy
Published
Harlow, England ; New York : Financial Times Prentice Hall, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
The tanning of America how hip-hop created a culture that rewrote the rules of the new economy
Author
Stoute, Steve, 1970-
Published
New York : Gotham Books, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
Visual marketing : 99 proven ways for small businesses to market with images and design
Author
Langton, David, 1961-
Published
Hoboken, N.J. : Wiley, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
Corporate counsel's guide to distribution counseling
Online
Access limited to Law School community, contact reference.law@yale.edu
Location
Yale Internet Resource
Format
Online
64.
Franchise & distribution law & practice
Author
Garner, W. Michael
Online
Access limited to Law School community, contact reference.law@yale.edu
Location
Yale Internet Resource
Format
Online
65.
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Author
Neves, Marcos Fava
Published
New York, NY : Routledge, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
Marketing the basics
Author
Moore, Karl, 1955-
Published
London ; New York : Routledge, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
Distribution law : antitrust principles and practice, 2nd edition (CCH)
Author
Banks, Theodore L.
Online
Access limited to Law School community, contact reference.law@yale.edu; Cover...
Location
Yale Internet Resource
Format
Online
68.
Key concepts in marketing
Author
Blythe, Jim
Published
Los Angeles, Calif. : SAGE, 2009 (Boston, Mass. : Credo Reference, 2012.)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Marketing the populist politician : the demotic democrat
Author
Busby, Robert
Published
Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
70.
Boxen : kreativitet som skapar bättre affärer
Author
Dahlén, Micael
Published
[Stockholm, Sweden] : Volante Publishing, 2006.
©2006
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
71.
Billions selling to the new Chinese consumer
Author
Doctoroff, Tom
Published
New York : Palgrave Macmillan, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
72.
Design for six sigma for service
Author
Yang, Kai
Published
New York : McGraw-Hill, [2005]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
Managing business marketing & sales an international perspective
Author
Jenster, Per V.
Published
[Frederiksberg, Denmark] : Copenhagen Business School Press, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
The marketing power of emotion
Author
O'Shaughnessy, John, 1927-
Published
New York, New York : Oxford University Press, 2003.
©2003
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
Shoveling smoke advertising and globalization in contemporary India
Author
Mazzarella, William, 1969-
Published
Durham : Duke University Press, 2003.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
76.
Maynard's industrial engineering handbook
Published
New York : McGraw-Hill, [2001]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
77.
Rethinking marketing towards critical marketing accountings
Published
London : Sage, 1999.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
78.
Strategisches Management und Marketing Markt- und Wettbewerbsanalyse Strategische Frühaufklärung Portfolio-Management
Author
Kreilkamp, Edgar
Published
Berlin : Walter de Gruyter, 1987.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online