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Marketing the basics
Author
Title
Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
ISBN
0203870344 (ebk.)
0415778999 (hbk.)
0415779006 (pbk.)
9780203870341 (ebk.)
9780415778992 (hbk.)
9780415779005 (pbk.)
Edition
2nd ed.
Published
London ; New York : Routledge, 2010.
Physical Description
vi, 240 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Format
Books / Online
Language
English
Added to Catalog
June 28, 2019
Series
The basics
Bibliography
Includes bibliographical references and index.
Subjects
Genre/Form
Electronic books.
Also listed under
ProQuest (Firm)
Bookmark As
Citation
