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Current results range from 1550 to 2025

1.
Diversity, equity, and inclusion in strategic communications : becoming culturally proficient communicators
Author
Bush, Lee (Professor of strategic communications)
Published
New York : Routledge, Taylor & Francis Group, 2025.
©2025
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Appraisal and the transcreation of marketing texts : persuasion in Chinese and English
Author
Ho, Nga-Ki Mavis
Published
New York, NY : Routledge, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Audio erotica : hi-fi brochures 1950s-1980s
Author
Trunk, Jonny
Published
London : Fuel, 2024.
[London, England] : Distributed by Thames & Hudson/D.A.P.
Location
SML, Stacks, LC Classification >> HF6161.P33 T78 2024 (LC)
Format
Books
4.
Barilla
Author
Briganti, Annarita
Published
[Milan] : Rizzoli, maggio 2024.
Location
SML, Stacks, LC Classification >> HD9330.M324 B373 2024 (LC)
Format
Books
5.
Budweiser social media boycott : marketing challenge
Author
Mukherjee, Jaydeep (Economist)
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Contemporary marketing and consumer behaviour in sustainable tourism
Published
Abingdon, Oxon ; New York, NY : Routledge, 2024.
©2024
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Creating a sensory airline brand : Singapore Airlines
Author
S., Jayakrishnan
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Crisis response advertising : insights and implications from COVID-19
Author
Hachtmann, Frauke
Published
New York, NY : Routledge, 2024.
©2024
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The cult of beauty : gender discourse in Indian advertising
Author
Jethwaney, Jaishri N.
Published
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024.
©2024
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Decoding Digital Consumer Behavior Bridging Theory and Practice
Author
Pellegrino, Alfonso
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Democratizing luxury : name brands, advertising, and consumption in modern Japan
Author
Culver, Annika A., 1975-
Published
Honolulu : University of Hawaiʻi Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Film by Design : The Art of the Movie Poster
Published
Jackson : University Press of Mississippi, 2024.
Baltimore, Md. : Project MUSE, 2024
©2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
FTX celebrity endorsements : oversight or negligence?
Author
Mukherjee, Jaydeep (Economist)
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Hey folks! it's intermission time video party
Published
[Austin, Texas] : AGFA, [2024]
[Seattle, Wash.] : Something Weird Video
Location
FILM ARCHIVE--Video Collection >> videoblu-ray 39002084329490
Format
Images / Video & Film
15.
How to analyze the efforts to promote Bulgarian wine brands in China
Author
Cao, Hongxing, active 2024
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Integrated advertising, promotion, and marketing : communicating in a digital world
Author
Mishra, Anubhav
Published
Abingdon, Oxon ; New York, NY : Routledge, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Madmen in Shanghai a Social History of Advertising in Modern China (1914-1956)
Author
Armand, Cécile
Published
Berlin ; Boston : De Gruyter Oldenbourg, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
MiHoYo : sweeping the domestic market with its games
Author
Cao, Hongxing
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
La publicité en Chine : espaces et pouvoirs, 1905-1949
Author
Armand, Cécile
Published
Aix-en-Provence : Presses universitaires de Provence, 2024.
Location
SML, Stacks, LC Classification >> HF5813.C5 A77 2024 (LC)
Format
Books
20.
Shareworthy : advertising that creates powerful connections through storytelling
Author
Landa, Robin
Published
New York : Columbia University Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Shopping as comedy : a Victorian scrapbook
Published
London : Routledge, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Smoke and mirrors : the Yenidze cigarette factory, Dresden
Author
Nielsen, David, 1968-
Published
New York : Berghahn, 2024.
©2024
Location
SML, Stacks, LC Classification >> DD901.D79 N54 2024 (LC)
Format
Books
23.
Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Author
Favara, Jeremiah, 1982-
Published
Urbana : University of Illinois Press, 2024.
Baltimore, Md. : Project MUSE, 2024
©2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Ten talks, ten cities : global advertising secrets and lessons from a creative icon
Author
Cruz-Jayme, Merlee
Published
Mandaluyong City : Anvil Publishing Inc., [2024]
©2024
Location
SML, Stacks, LC Classification >> UNCAT1094428
Format
Books
25.
Tetra Travels : navigating social impact and sustainability in a nascent tourism venture
Author
Joseph, Nidheesh
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online