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Branding (Marketing)
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Social aspects

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Online Results (21)
1.
Global developments in nation branding and promotion : theoretical and practical approaches
Published
Hershey PA : Information Science Reference, [2023]
Location
MARX Library >> HF5415.1257 .G88 2023 (LC)
Format
Books
2.
Sell yourself : how to create, live, and sell a powerful personal brand
Author
McGovern, Cindy
Published
New York, NY : McGraw Hill, [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Luxury marketing and branding
Author
Guzman, Francisco
Published
Bradford : Emerald Publishing Limited, [2022]
©2022
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Made in Italy, cibo e ospitalità : culture e tecniche
Published
Firenze : Franco Cesati editore, [2022]
Location
SML, Stacks, LC Classification >> G155.I8 M28 2022 (LC)
Format
Books
5.
The triumph of emptiness : consumption, higher education, and work organization
Author
Alvesson, Mats, 1956-
Published
Oxford : Oxford University Press, [2022]
©2022
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
The sea we swim in : how stories work in a data-driven world
Author
Rose, Frank, 1949-
Published
New York, NY : W.W. Norton & Company, [2021]
Location
MARX Library >> HM851 .R6724 2021 (LC)
SML, Linonia & Brothers Room >> HM851 .R6724 2021 (LC)
Format
Books
7.
Cultural mediations of brands. Volume 3 : unadvertization and quest for authority
Author
Marti, Caroline
Published
London, England : ISTE ; Hoboken, New Jersey : Wiley, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising
Author
Levin, Aron
Published
[California] : Apress, [2020]
New York, NY : Distributed to the book trade worldwide by Springer Science+Business Media New York, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Research companion to language and country branding
Published
London ; New York : Routledge, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Western Promises : Pop-Musik und Markennamen
Author
Bassler, Moritz
Published
Bielefeld : Transcript, [2019]
Location
MUSIC LIBRARY, SML >> ML3918 P6 B32
Format
Books
11.
The Hollywood brand : movies and American modernity
Author
Catapano, Peter, 1961-
Published
New York, NY : Routledge, 2018.
©2018
Location
SML, Stacks, LC Classification >> PN1993.5.U65 C38 2018 (LC)
Format
Books
12.
Una, nessuna, centomila : l'identità pubblica da logo a piattaforma
Author
Sinni, Gianni
Published
Macerata : Quodlibet, aprile 2018.
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> NK1520 .S56 2018 (LC)
Format
Books
13.
On aesthetic and cultural issues in pragmatic translation : based on the translation of brand names and brand slogans
Author
Feng, Xiuwen, 1971-
Published
Abingdon, Oxon ; New York, NY : Routledge, 2017.
©2017
Location
SML, Stacks, LC Classification >> P306.97.S63 F46X 2017 (LC)
Format
Books
14.
Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Author
Roberts, Graham H.
Published
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2016.
©2016
Location
SML, Stacks, LC Classification >> HC340.12.Z9 C6235X 2016 (LC)
Format
Books
15.
Faked in China : nation branding, counterfeit culture, and globalization
Author
Yang, Fan, 1977-
Published
Bloomington, Indiana : Indiana University Press, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Branded women in U.S. television : when people become corporations
Author
Bjelskou, Peter
Published
Lanham : Lexington Books, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Branded women in U.S. television : when people become corporations
Author
Bjelskou, Peter
Published
Lanham, Maryland : Lexington Books, [2015]
Location
SML, Stacks, LC Classification >> HF6146.P78 B54X 2015 (LC)
Format
Books
18.
Faked in China nation branding, counterfeit culture, and globalization
Author
Yang, Fan, 1977-
Published
Bloomington : Indiana University Press, [2016] (Baltimore, Md. : Project MUSE, 2015)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Jazz sells : music, marketing, and meaning
Author
Laver, Mark
Published
New York, NY ; Abingdon, Oxon : Routledge, 2015.
©2015
Location
MUSIC LIBRARY, SML >> ML3506 L399 J4
Format
Books
20.
Celebrity capital : assessing the value of fame
Author
Gunter, Barrie
Published
New York, NY : Bloomsbury, 2014.
Location
SML, Stacks, LC Classification >> P96.C35 G86X 2014 (LC)
Format
Books
21.
Keeping up the Kardashian brand : celebrity, materialism, and sexuality
Author
McClain, Amanda Scheiner, 1979-
Published
Lanham, Maryland : Lexington Books, [2014]
Location
SML, Stacks, LC Classification >> PN1992.77.K445 M33X 2014
Format
Books
22.
Taking fame to market : on the pre-history and post-history of Hollywood stardom
Author
King, Barry, 1944-
Published
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014.
Location
SML, Stacks, LC Classification >> PN1993.5.U6 K56X 2014 (LC)
Format
Books
23.
Communautés de consommateurs et stratégies de marque : actes du colloque 2013
Published
Yaoundé, Republique du Cameroun : Editions Ifrikiya, 2013.
Location
Library Shelving Facility (LSF) >> HF5415.12.C17 C66 2013 (LC)
Format
Books
24.
Developing a Website
Published
New York, N.Y. : Infobase, [2013], c2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
25.
Iconic power : materiality and meaning in social life
Published
New York : Palgrave Macmillan, 2012.
Location
BASS, Lower Level >> BF241 .I26X 2012 (LC)
Library Shelving Facility (LSF) >> BF241 .I26X 2012 (LC)
Format
Books