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Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4

Author
Roberts, Graham H., author.
Title
Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / Graham H. Roberts.
ISBN
9780415722407
0415722403
9781315858302
Publication
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2016.
Copyright Notice Date
©2016
Physical Description
200 pages ; 24 cm.
Format
Books
Language
English
Added to Catalog
August 03, 2016
Series
Routledge studies in interpretive marketing research.
Routledge interpretive marketing research
Bibliography
Includes bibliographical references (pages 156-192) and index.
Subjects
Consumers > Russia (Federation)
Consumption (Economics) > Social aspects > Russia (Federation)
Marketing > Russia (Federation)
Branding (Marketing) > Russia (Federation)
Group identity > Russia (Federation)
Branding (Marketing)
Consumers.
Consumption (Economics) > Social aspects.
Group identity.
Marketing.
Russia (Federation)
Bookmark As
https://search.library.yale.edu/catalog/12877099
Citation
Cite

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