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1.
Vi-John's ideation for new product development and dilemmas
Author
Kar, Pravat Surya
Published
London : SAGE Publications: SAGE Business Cases Originals, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Agrawal's 420 : challenges of establishing and growing a traditional business
Author
Jain, Abhinandan K.
Published
London : Indian Institute of Management, Ahmedabad, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Global brand, local brand communications - strategy for global competitiveness : the case of Canon in India
Author
Krishnan, Omkumar
Published
London : Indian Institute of Management, Kozhikode, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Marketing research decisions in Chic-Chicken
Author
Adhikari, Atanu
Published
London : Indian Institute of Management, Kozhikode, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online