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Marketing research
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Consumer behavior

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Online Results (32)
1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
5.
Marketing. What is ethnography
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
6.
Marketing. What is behavioral targeting
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
7.
U.S. cities & communities
Published
Miramar, Florida : Richard K. Miller & Associates, 2021-
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
8.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Handbook of research on retailing
Published
Northampton, MA : Edward Elgar Pub., Inc., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Taste, consumption, and markets : an interdisciplinary volume
Published
New York, NY : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Field study handbook
Author
Chipchase, Jan
Published
San Francisco : Field Institute, [2017]
©2017
Location
SML, Franke Family Digital Humanities Lab (Non-Circulating) >> HF5415.2 .C457 2017 (LC) Oversize
Format
Books
13.
Journal of product & brand management : featuring pricing strategy & practice
Published
Bradford, England : Emerald Group Publishing Limited, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Marktforschung : grundlagen und praktische anwendungen
Author
Koch, Jörg
Published
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Customer analytics for dummies
Author
Sauro, Jeff
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
The psychology of the Asian consumer
Published
New York : Routledge, 2015.
Location
MARX Library >> HF5415.33.A78 P79 2015 (LC)
Format
Books
17.
Why people (don't) buy : the go and stop signals
Author
Chakravarti, Amitav
Published
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Location
MARX Library >> HF5415.32 .C432X 2015 (LC)
Format
Books
18.
Consumer behavior / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
19.
Engaging customers using big data : how marketing analytics are transforming business
Author
Sathi, Arvind
Published
New York, NY : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.13 .S273X 2014 (LC)
Format
Books
20.
Esri data for educational programs
Author
Environmental Systems Research Institute (Redlands, Calif.)
Published
[Redlands, CA] : [Esri], [2014]
©2014
Location
MARX LIBRARY, ANNEX, request for use >> .E68 2014 DVD (LC)
Format
Data Sets
21.
From great to gone : why FMCG companies are losing the race for customers
Author
Lorange, Peter
Published
Farnham, Surrey, UK : Gower, [2014]
Location
MARX Library >> HF5415.2 .L67X 2014 (LC)
Format
Books
22.
Well-designed : how to use empathy to create products people love
Author
Kolko, Jon
Published
Boston, Mass. : Harvard Business Review Press, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Consumption culture in Europe : insight into the beverage industry
Published
Hershey, PA : Business Science Reference, c2013.
Location
MARX Library >> HD9348.E852 C66X 2013 (LC)
Format
Books
24.
Esri data for educational programs
Published
[Redlands, CA] : Esri, ©2013.
Location
MARX LIBRARY, ANNEX, request for use >> G70.212 .E77 2013 DVD (LC)
Format
Maps & GIS
25.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers
Author
Chipchase, Jan
Published
New York, NY : HarperBusiness, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online