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Current results range from 1930 to 2024

151.
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Author
Hunt, Shelby D.
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
152.
Market sensing today
Author
Prince, Melvin
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
153.
The psychology of the Asian consumer
Published
New York : Routledge, 2015.
Location
MARX Library >> HF5415.33.A78 P79 2015 (LC)
Format
Books
154.
R for marketing research and analytics
Author
Chapman, Chris
Published
Cham ; New York : Springer International Publishing, [2015]
©2015
Location
MARX Library >> QA276.45.R3 C485 2015 (LC)
Format
Books
155.
Strategien der Kinderwerbung
Author
Bayraktar, Gülcin Naz
Published
Hamburg, [Germany] : disserta Verlag, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
156.
Taking Ideas into Business Reality
Published
[Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
New York, N.Y. : Distributed by Infobase, 2015.
©2015
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
157.
Why people (don't) buy : the go and stop signals
Author
Chakravarti, Amitav
Published
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Location
MARX Library >> HF5415.32 .C432X 2015 (LC)
Format
Books
158.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
159.
Consumer behavior / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
160.
Creating and marketing new products and services
Author
Garcia, Rosanna
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
161.
Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus
Author
Sain, Soumit
Published
Cham : Springer International Publishing : Imprint: Springer, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
162.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : AMACOM, American Management Association, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
163.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : American Management Association, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
164.
The definitive guide to marketing analytics and metrics (collection)
Published
Upper Saddle River, NJ : Pearson Education, ©2014.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
165.
Effect of solution transition on steering the sales force : for new marketing and sales metrics
Author
Schnerrer, Julien
Published
Hamburg, Germany : Anchor Academic Publishing, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
166.
Engaging Customers Using Big Data How Marketing Analytics are Transforming Business
Author
Sathi, Arvind
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
167.
Engaging customers using big data : how marketing analytics are transforming business
Author
Sathi, Arvind
Published
New York, NY : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.13 .S273X 2014 (LC)
Format
Books
168.
Esri data for educational programs
Author
Environmental Systems Research Institute (Redlands, Calif.)
Published
[Redlands, CA] : [Esri], [2014]
©2014
Location
MARX LIBRARY, Maps, Request to use at Marx >> .E68 2014 DVD (LC)
Format
Data Sets
169.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
170.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing .
Author
Woodside, Arch
Published
Bingley Emerald Group Publishing Limited 2014
Location
MARX Library >> HF5410 A3 2014
Format
Books
171.
From great to gone : why FMCG companies are losing the race for customers
Author
Lorange, Peter
Published
Farnham, Surrey, UK : Gower, [2014]
Location
MARX Library >> HF5415.2 .L67X 2014 (LC)
Format
Books
172.
The handbook of market intelligence : understand, compete and grow in global markets
Author
Hedin, Hans
Published
Chichester, West Sussex : Wiley, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
173.
The handbook of mobile market research : tools and techniques for market researchers
Author
Poynter, Ray
Published
Chichester, England : Wiley, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
174.
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards
Author
Pauwels, Koen
Published
AMACOM, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
175.
Leveraging surveys : brand perceptions, customer loyalty, product design, and more
Author
Christen, François G.
Published
[Place of publication not identified] : O'Reilly Media, [2014]
©2014
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
176.
Marketing analytics : data-driven techniques with Microsoft Excel
Author
Winston, Wayne L.
Published
Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
177.
Marketing research : an Indian perspective
Author
Bajpai, Naval, 1971-
Published
Chennai : Pearson, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
178.
Market research
Published
New York, NY : Inc., 2014.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
179.
Metoda Lean Analytics : Zbuduj sukces startupu w oparciu o analize̜ danych
Author
Croll, Alistair
Published
Gliwice : Helion, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
180.
Online panel research : a data quality perspective
Published
West Sussex, England : John Wiley & Sons, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
181.
Online panel research : a data quality perspective
Published
Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons Inc., 2014.
Location
MARX Library >> H61.26 .O55X 2014 (LC)
Format
Books
182.
Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation
Author
Gurin, Joel, 1953-
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
183.
Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Published
Cambridge : Woodhead, [2014]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
184.
Stories that deliver business insights
Author
Cayla, Julien
Published
Cambridge, MA : MIT, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
185.
Technology, business and the market : from R. and D. to desirable products
Author
Sheldrake, John, 1944-
Published
Farnham, Surrey ; Burlington, VT : Gower, c2014.
Location
MARX Library >> HF5415.2 .S52 2014 (LC)
Format
Books
186.
Testing the Idea
Published
[Place of publication not identified] : Teletime Video, Inc., [2014]
New York, N.Y. : Distributed by Infobase, 2016.
©2014
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
187.
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
Author
Hamper, Robert J.
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
188.
Well-designed : how to use empathy to create products people love
Author
Kolko, Jon
Published
Boston, Mass. : Harvard Business Review Press, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
189.
Are there any small U.S. carriers left to buy?
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
190.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
191.
Brand Growth Barriers Identify, Understand, and Overcome Them
Author
Kruger, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
192.
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Carmichael, Matt
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
193.
Caderno Profissional de Marketing Unimep
Published
São Paulo, Brasil : Universidade Metodista de Piracicaba, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
194.
Capture the Mindshare and the Market Share Will Follow The Art and Science of Building Brands
Author
Gill, Libby
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
195.
Cheers! One bourbon, one scotch, one beer
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
196.
Consumption culture in Europe : insight into the beverage industry
Published
Hershey, PA : Business Science Reference, c2013.
Location
MARX Library >> HD9348.E852 C66X 2013 (LC)
Format
Books
197.
Diageo runs itself regardless of leadership : Sharma
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
198.
Entertainment & leisure market research / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
199.
Esri data for educational programs
Published
[Redlands, CA] : Esri, ©2013.
Location
MARX LIBRARY, Maps, Request to use at Marx >> G70.212 .E77 2013 DVD (LC)
Format
Maps & GIS
200.
The essentials of marketing research
Published
New York : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online