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Current results range from 1720 to 2024

1.
Advertising Management Concepts, Theories, Research and Trends
Author
Rabindranath, Manukonda
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Bringing the Soul Back to Marketing Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Building AI driven marketing capabilities : understand customer needs and deliver value through AI
Published
New York, NY : Apress, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Customer Centric Support Services in the Digital Age The Next Frontier of Competitive Advantage
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Democratizing luxury : name brands, advertising, and consumption in modern Japan
Author
Culver, Annika A., 1975-
Published
Honolulu : University of Hawaiʻi Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Digital marketing : integrating strategy, sustainability, and purpose
Author
Horton, Chris (Marketing consultant)
Published
New York ; London : Routledge Taylor & Francis Group, 2024.
Location
MARX Library >> HF5415.1265 .K386 2023 (LC)
Format
Books
9.
Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas
Author
Alaniz, Teresa
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Entrepreneurial Business Venturing Digitalisation Trends
Author
Ratten, Vanessa
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Fashion for the Common Good Proceedings Global Fashion Conference November 16th - 18th 2023
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
Author
Pedersen, Carsten
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Guía práctica de marketing : todo lo que necesitas saber para ser un marketeer de éxito
Author
Berenguer, Jordi
Published
Barcelona : Libros de Cabecera, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively
Author
Kotler, Philip
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Key Developments in International Marketing Influential Contributions and Future Avenues for Research
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Marketing Case Studies in Emerging Markets Contemporary Multi-industry Issues and Best-practices
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Marketing 6.0 : la nueva era del metamarketing : el futuro es inmersivo
Author
Kotler, Philip
Published
Córdoba : Editorial Almuzara, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Marketing 6.0 : the future is immersive
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Pair people and AI for better product demand forecasting : a new framework helps leaders orchestrate human and AI agents to accurately forecast product demand
Author
Nair, Devadrita
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Smart Designs for Business Innovation Proceedings of the 3rd American University in the Emirates International Research Conference, AUEIRC'20-Dubai, UAE 2020
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
The truth about pricing : how to apply behavioral economics so customers buy
Author
Palmer, Melina
Published
[Place of publication not identified] : Ascent Audio, 2024.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
23.
The ultimate guide to storytelling in business : a proven, seven-step approach to deliver business-critical messages with impact
Author
Parikh, Samir, 1970-
Published
Hoboken, NJ : John Wiley & Sons, Inc., 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Valuing Customer Engagement Strategies to Measure and Maximize Profitability
Author
Kumar, V.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Active Price Management Be a Price Maker, Not a Price Taker!
Author
Reinecke, Sven
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online