Clear Search

Books+ Search Results

Subject: "Marketing research."
Recently Added: Is Not
Is Not Is
within 1 Month
Location: Is
Is Is Not
Yale Internet Resource

Advanced Search

Basic Search
Help
Add a row
Reset

Limit results by

Results are already all online
Viewing Online Items
1.
Continuing to broaden the marketing concept
Published
Bingley, England : Emerald Publishing, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Extending value through product, service and platform innovations
Published
[Place of publication not identified] : Emerald Publishing Limited, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Measurement in marketing
Author
Frikha, Azza
Published
London, England ; Hoboken, New Jersey : Iste : Wiley, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Marketing research for managers
Author
Crouch, Sunny
Published
Abingdon, Oxon ; New York, NY : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Marketing research
Author
Sontakki, C. N.
Published
Mumbai : Himalaya Pub. House, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Marketing research
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
International market analysis theories and methods
Author
Kuada, John
Published
London : Adonis & Abbey Publishers Ltd., 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Modern marketing research
Author
Mishra, M. N.
Published
Mumbai [India] : Himalaya Pub. House, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Market research handbook
Published
Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Review of marketing research Vol. 3
Published
Armonk, N.Y. : M.E. Sharpe, 2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
The handbook of marketing research uses, misuses, and future advances
Published
Thousand Oaks : Sage Publications, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
The marketing research guide
Author
Stevens, Robert E., 1942-
Published
New York : Best Business Books, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Review of marketing research Vol. 2
Published
Armonk, N.Y. : M.E. Sharpe, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Review of marketing research Vol. 1
Published
Armonk, N.Y. : M.E. Sharpe, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The essentials of marketing research
Published
New York : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Advanced Methods for Modeling Markets
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels
Author
Himbert, Lena
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Marketing research : an Indian perspective
Author
Bajpai, Naval, 1971-
Published
Chennai : Pearson, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Capture the Mindshare and the Market Share Will Follow The Art and Science of Building Brands
Author
Gill, Libby
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Review of marketing research
Published
Bradford : Emerald Group Publishing Limited, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Reason-oriented marketing a generic marketing approach for reasonable products and services
Author
Masuch, Martin
Published
Hamburg : Diplomica Verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Journal of marketing research & case studies
Published
Norristown, PA : IBIMA Publishing
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
23.
Marketing intelligence & planning Volume 28, Number 7, Educating tomorrow's marketers
Published
[Bingley, UK] : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Review of marketing research Volume 6
Published
Armonk, N.Y. : M.E. Sharpe, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Review of marketing research Volume 5
Published
Armonk, N.Y. : M. E. Sharpe, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Market information and research
Author
Housden, Matthew
Published
Amsterdam ; Boston : Elsevier/BH, 2008, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Review of marketing research Volume 4
Published
Armonk, N.Y. : M.E. Sharpe ; London : Eurospan [distributor], 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Marketing education constructing the future
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Nuovi orientamenti negli studi di marketing presentazione del fondo librario sull'economia d'impresa ..
Published
Firenze : Firenze University Press, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Nuovi orientamenti negli studi di marketing presentazione del fondo librario sull'economia d'impresa
Published
Firenze : Firenze University Press, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Academy of Marketing Studies proceedings
Author
Allied Academies International Conference
Published
Cullowhee, NC : Allied Academies
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
32.
The academic/practitioner divide in marketing - myth or reality?
Published
Bradford, England : Emerald Group Publishing, c2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
33.
Knowledge-based marketing the twenty-first century competitive edge
Author
Chaston, Ian
Published
London ; Thousand Oaks, Calif. : SAGE, 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
34.
Qualitative research at the marketing/entrepreneurship interface
Published
[Bradford, England] : Emerald Group Pub., 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
35.
European journal of marketing Vol. 36, No. 3, Marketing's domain
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
36.
Marketing intelligence & planning Vol. 20, No. 2, New research findings from Warwick Business School
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
37.
Marketing intelligence & planning Vol. 20, No. 6, Research from De Montfort University Marketing Department
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
38.
Marketing letters
Published
Boston, Mass. : Kluwer Academic Publishers, 1989-
New York : Springer
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
39.
Applied marketing research
Published
Chicago, Ill. : Marketing Research Association, ©1988-©1991.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
40.
Marketing research review
Published
Ridge, N.Y. : High Tech Pub. Co., ©1985-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
41.
Journal of the Market Research Society
Author
Market Research Society
Published
London, Market Research Society.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
42.
Journal of data collection a publication of the Marketing Research Association
Published
Chicago, IL : The Association, -[c1987]
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
43.
EMBIN
Published
[Tel Aviv, Israel] : Info-Prod Research
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
44.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Measuring marketing : the 110+ essential metrics every marketer needs
Author
Davis, John A.
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Autobiographical reflections of scholarly pioneers. Part II
Published
[Bradford, England] : Emerald Publishing Limited, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
New methods of market research and analysis
Author
Erickson, G. Scott
Published
Northampton, MA : Edward Elgar Pub., 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Using analytics to inform product design : product management core skills
Author
Edgar, Matthew
Published
[Place of publication not identified] : O'Reilly Media, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
50.
Business Statistics for Competitive Advantage with Excel 2016 Basics, Model Building, Simulation and Cases
Author
Fraser, Cynthia
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
51.
Journal of product & brand management : featuring pricing strategy & practice
Published
Bradford, England : Emerald Group Publishing Limited, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
52.
Marktforschung : grundlagen und praktische anwendungen
Author
Koch, Jörg
Published
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
Marketing insights
Published
Chicago, IL : American Marketing Association, 2013-[2016]
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
54.
Review of marketing research Volume 7
Published
Bingley, UK : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
Consumer behaviour and marketing research (text and cases)
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Sona journal of marketing research
Published
Salem, Tamilnadu, India : Sona School of Management
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
57.
Data mining and market intelligence for optimal marketing returns
Author
Chiu, Susan
Published
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Managing market relationships methodological and empirical insights
Author
Lindgreen, Adam
Published
Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
Asian journal of marketing
Published
New York : Academic Journals Inc.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
60.
Brand, organizational identity and reputation in SMEs an overview
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
Developments in human observation methodologies
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
European business review. Volume 19, Number 6, Assessing and building upon Wroe Alderson's intellectual legacy
Published
Bradford : Emerald Insight, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
Thinking allowed
Published
Bradford : Emerald Group Press, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
64.
International marketing review Vol. 22, No. 3, Services research in a cross-cultural/cross-national context
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
65.
Journal of fashion marketing and management: an international journal Vol. 9, No. 4, Demographic change and the fashion market
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
Journal of product & brand management, featuring pricing strategy & practice Vol. 14, No. 6, Behavioral pricing
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
Qualitative market research an international journal Vol. 8, No. 2, New paths to thick descriptions: innovativeness in data collection and interpretation
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
What's going on in market research?
Published
London, England : TV Choice, 2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
69.
Action research in marketing
Published
[Bradford, England] : Emerald Group Pub., 2004.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
70.
Qualitative marketing research
Published
London ; Thousand Oaks, Calif. : SAGE, 2001.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online
71.
Qualitative research in intelligence and marketing the new strategic convergence
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
72.
Quantitative models in marketing research
Author
Franses, Philip Hans, 1963-
Published
Cambridge, UK ; New York : Cambridge University Press, 2001.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
73.
Marketing research a quarterly business management publication of the American Marketing Association
Published
Chicago, IL : American Marketing Association, ©1989-2012.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
74.
Journal of marketing research
Published
Chicago : American Marketing Association, 1964-
Thousand Oaks, CA : Sage
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
75.
ESP-business opportunities in Africa & the Middle East
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
76.
ESP-business opportunities in Asia & the Pacific
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
77.
ESP-business opportunities in Latin America & the Caribbean
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
78.
MarketResearch.com academic
Published
Rockville, Md. : MarketResearch.com.
Online
Online database
Location
Yale Internet Resource >> None
Format
Databases / Online
79.
Digital Relevance Developing Marketing Content and Strategies that Drive Results
Author
Albee, Ardath
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
80.
ESP-business opportunities in Eastern Europe & the CIS
Published
Montréal, Québec : Worldwide Projects
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
81.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
82.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
83.
A research agenda for place branding
Published
Northampton : Edward Elgar Publishing, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
84.
Questions that sell : the powerful process for discovering what your customer really wants
Author
Cherry, Paul
Published
New York, NY : AMACOM, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
86.
Segmentation in Social Marketing Process, Methods and Application
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Spanish journal of marketing-ESIC
Published
Barcelona : Elsevier España
[Bingley] : Emerald Group Publishing on behalf of the Asociación Española de Marketing Académico y Profesional (AEMARK) and ESIC Business & Marketing School
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
88.
Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Author
Schaffmeister, Niklas
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
89.
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Author
Hunt, Shelby D.
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
90.
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards
Author
Pauwels, Koen
Published
AMACOM, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
91.
Leveraging surveys : brand perceptions, customer loyalty, product design, and more
Author
Christen, François G.
Published
[Place of publication not identified] : O'Reilly Media, [2014]
©2014
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
92.
Metoda Lean Analytics : Zbuduj sukces startupu w oparciu o analize̜ danych
Author
Croll, Alistair
Published
Gliwice : Helion, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
Stories that deliver business insights
Author
Cayla, Julien
Published
Cambridge, MA : MIT, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
94.
Caderno Profissional de Marketing Unimep
Published
São Paulo, Brasil : Universidade Metodista de Piracicaba, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
95.
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author
Solberg Søilen, Klaus
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
Journal of marketing analytics
Published
Basingstoke, England : Palgrave Macmillan, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
97.
Leading edge marketing research 21st-century tools and practices
Published
Thousand Oaks, Calif. : SAGE Publications, c2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
Marketing metrics : the definitive guide to measuring marketing performance
Published
Upper Saddle River, N.J. : FT Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
Consumption, culture and consumer life-choices in Australia
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
100.
Issues and advances in international marketing research
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online