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Subject: "Advertising."
LC Class: Is Not
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G - Geography, Anthropology, Recreation
Subject (Era): Is
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20th century

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Current results range from 1875 to 2024

1.
Der Prospekt als geschäftliches Werbemittel
Author
Wündrich, Hans
Published
Wien ; Leipzig : C. Barth, 1927.
Location
LSF- BEINECKE >> 2007 540
Format
Books
2.
"Hozott szalonnával..." : a huszadik század apróban
Author
Gáti, István
Published
Budapest : Fekete Sas Kiadó, 2006.
Location
SML, Stacks, LC Classification >> HF5813.H8 G38 2006 (LC) Oversize
Format
Books
3.
Salud, sexo y electricidad : los inicios de la publicidad de masas
Author
Laguna Platero, Antonio
Published
Cuenca : Universidad de Castilla-La Mancha, 2018.
Location
SML, Stacks, LC Classification >> HF5827.8 .L34 2018 (LC)
Format
Books
4.
Poetics of the poster : the rhetoric of image-text
Author
Scott, David H. T.
Published
Liverpool : Liverpool University Press, 2010.
Location
SML, Stacks, LC Classification >> NC1810 .S36 2010 (LC)
Format
Books
5.
Italian marketing history
Published
[Bradford, England] : Emerald, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
La publicité fait son cinéma
Author
Carlier, Fabrice
Published
Paris : Flammarion, c2006.
Location
Library Shelving Facility (LSF) >> HF5813.F8 C37X 2006 (LC) Oversize
Format
Books
7.
La transición de la publicidad española : anunciantes, agencias, centrales y medios, 1950-1980
Author
Pérez Ruiz, Miguel Angel
Published
Madrid : Fragua Editorial, 2003.
Location
Library Shelving Facility (LSF) >> HF5813.S8 P74X 2003 (LC)
Format
Books
8.
La pubblicità in Italia : dal dopoguerra a oggi
Author
Pittèri, Daniele, 1960-
Published
Roma : Laterza, 2002.
Location
Library Shelving Facility (LSF) >> HF5813.I8 P58 2002 (LC)
Format
Books
9.
Reklame in Deutschland 1890-1914 : Wahrnehmung, Professionalisierung und Kritik der Wirtschaftswerbung
Author
Lamberty, Christiane
Published
Berlin : Duncker & Humblot, 2000.
Location
SML, Stacks, LC Classification >> HF5813.G4 L363 2000 (LC)
Format
Books
10.
Verkaufte Luft : die Kommerzialisierung des Rundfunks ; Hörfunkwerbung in Deutschland (1923-1936)
Author
Maatje, Christian
Published
Potsdam : Verlag für Berlin-Brandenburg, 2000.
Location
SML, Stacks, LC Classification >> HF6146.R3 M33 2000 (LC)
Format
Books / Dissertations & Theses
11.
Wirtschaftswerbung unter dem Nationalsozialismus : rechtliche Ausgestaltung der Werbung und Tätigkeit des Werberats der deutschen Wirtschaft
Author
Rücker, Matthias, 1970-
Published
Frankfurt am Main ; New York : P. Lang, c2000.
Location
Law Library >> HF5813.G4 R83 2000
Format
Books
12.
L'arte della pubblicità : le grandi campagne del ventesimo secolo = The art of advertising : the greatest campaigns of [the] twentieth century
Published
Milano : Lupetti, 1995.
Location
Library Shelving Facility (LSF) >> HF5837 A77 1995 (LC) + Oversize
Format
Books
13.
Von der Reklame zum Marketing : Geschichte der Wirtschaftswerbung in Deutschland
Author
Reinhardt, Dirk, 1963-
Published
Berlin : Akademie Verlag, c1993.
Location
SML, Stacks, LC Classification >> HF5813 G4 R45X 1993 (LC)
Format
Books
14.
Comprare per credere : la pubblicità in Italia dalla Belle époque a oggi
Published
Roma : Carocci editore, maggio 2016.
Location
Library Shelving Facility (LSF) >> HF5813.I8 C66 2016 (LC)
Format
Books
15.
Movers and shakers in the history of Philippine advertising
Author
Calero, J. J. (Javier J.)
Published
Manila, Philippines : GMA Foundation and J. Walter Thompson Co., 2000.
Location
Library Shelving Facility (LSF) >> HF5813 P6 C35X 2000 (LC)+ Oversize
Format
Books
16.
Meiji, Taishō no kōkoku media : "shōgatsuyō hikifuda" ga kataru mono
Title
明治・大正の広告メディア
Author
Kumakura, Kazusa, 1977-
熊倉一紗, 1977-
Published
Tōkyō : Yoshikawa Kōbunkan, 2015.
Location
Library Shelving Facility (LSF) >> HF5861 .K86 2015 (LC)
Format
Books
17.
El papel de la publicidad en la empresa periodística
Author
Heras Pedrosa, Carlos de las
Published
[Málaga] : Universidad de Málaga, [2000]
Location
Library Shelving Facility (LSF) >> HF5813.S8 H473 2000 (LC)
Format
Books
18.
Rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity
Author
Rosenberg, Anat
Published
Oxford ; New York : Oxford University Press, 2022.
©2022.
Location
Law Library >> HF5813.G7 R67 2022
Format
Books
19.
The rise of mass advertising : law, enchantment, and the cultural boundaries of British modernity
Author
Rosenberg, Anat
Published
Oxford : Oxford University Press, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-twentieth-century transition
Author
Sherman, Zoe
Published
Abingdon, Oxon ; New York, NY : Routledge, 2020.
©2020
Location
SML, Stacks, LC Classification >> HF5813.U6 S535 2020 (LC)
Format
Books
21.
Werbegeschichte als Kulturgeschichte : Spanien 1940-1989
Author
Montiel Alafont, Francisco Javier
Published
[Leipzig] : Leipziger Universitätsverlag, 2010.
Location
Library Shelving Facility (LSF) >> HF5813.S7 M66 2010 (LC)
Format
Books
22.
Powers of persuasion the inside story of British advertising : 1951-2000
Author
Fletcher, Winston
Published
Oxford ; New York : Oxford University Press, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Bilder sind Schüsse ins Gehirn : das Bild in der Werbefotografie der 90er Jahre
Author
Brox, Sigrun
Published
Kiel : Ludwig, 2003.
Location
Library Shelving Facility (LSF) >> TR690.4 B77X 2003 (LC)
Format
Books
24.
Dischi, radio, tv nella grafica pubblicitaria
Published
Maser (TV), Italia : Mosè, c1998.
Location
Library Shelving Facility (LSF) >> HF6161 R34 D57 1998 (LC)
Format
Books
25.
Fables of abundance : a cultural history of advertising in America
Author
Lears, T. J. Jackson, 1947-
Published
[New York] : Basic Books, c1994.
Location
BASS, Lower Level >> HF5813 U6 L418X 1994 (LC)
Request for delivery to any Yale Library >> HF5813 U6 L418X 1994 (LC)
Request for delivery to any Yale Library >> HF5813 U6 L418X 1994 (LC)
Format
Books
26.
Fables of abundance : a cultural history of advertising in America
Author
Lears, T. J. Jackson, 1947-
Published
[New York] : Basic Books, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
27.
Advertising and the transformation of American society, 1865-1920
Author
Norris, James D.
Published
New York ; Westport, CT : Greenwood Press, c1990.
Location
BASS, Lower Level >> HF5813 U6 N67X 1990 (LC)
Request for delivery to any Yale Library >> HF5813 U6 N67X 1990 (LC)
Format
Books
28.
Werbung im Dritten Reich
Author
Westphal, Uwe
Published
Berlin : Transit, c1989.
Location
SML, Stacks, LC Classification >> HF5813 G4 W43X 1989 (LC)
Format
Books
29.
L'histoire de l'affiche
Author
Matho, Christophe
Published
Paris : Ramsay, [2021]
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> NC1849.A29 M38 2021 (LC) Oversize
Format
Books
30.
Gefesselter Blick : 25 kurze Monographien und Beiträge über neue Werbegestaltung ; mit Unterstützung des "Ringes der Werbegestalter des Schweizer Werkbundes"
Published
Baden, Switzerland : Lars Müller Publishers, 1996.
Location
Request for delivery to any Yale Library >> NC998.6 G4 G44 1996 (LC)
Format
Books
31.
La photographie publicitaire : 50 ans de création
Author
Bauret, Gabriel
Published
Paris : Éditions de La martinière, 2011.
Location
Library Shelving Facility (LSF) >> TR690.4 B387 2011 (LC) Oversize
Format
Books
32.
Poetik der Werbung
Author
Meyer, Urs
Published
Berlin : Erich Schmidt, 2010.
Location
Library Shelving Facility (LSF) >> HF5823 .M49 2010 (LC)
Format
Books / Dissertations & Theses
33.
Fellini e la pubblicità
Published
Milano, Italy : FrancoAngeli, [2020]
Location
SML, Stacks, LC Classification >> PN1998.3.F45 F54 2020 (LC)
Format
Books
34.
Mei jie cheng xian, sheng chan yu wen hua tou xi : Minguo "Shen bao" zheng hun guang gao jing xiang
Title
媒介呈现、生产与文化透析
Author
Zhang, Yan
张艳
Published
Beijing : Shang wu yin shu guan, 2017.
Location
Library Shelving Facility (LSF) >> HF5813.C5 Z428 2017 (LC)
Format
Books
35.
Kōkoku kara yomu onna to otoko : jendā to sekushuariti
Title
広告からよむ女と男
Author
Ishikawa, Hiroyoshi
石川弘義
Published
Tōkyō : Yūzankaku Shuppan, 2000.
Location
Library Shelving Facility (LSF) >> PN5407.W58 I83 2000
Format
Books
36.
Chaque Mercredi Caracas
Published
[Zürich] : Edition Hors-Dujet, [2020?]
Location
Library Shelving Facility (LSF) >> HF6161.T63 C43 2020 (LC) Oversize
HAAS ARTS LIBRARY, Art & Arch Collection >> HF6161.T63 C43 2020 (LC) Oversize
Format
Books
37.
Between the lines : early print advertising in Singapore, 1830s-1960s
Published
Singapore : National Library Board, Singapore, [2018]
Location
SML, Stacks, LC Classification >> HF5813.S48 B48 2018 (LC) Oversize
Format
Books
38.
Posguerra : publicidad y propaganda (1939-1959)
Published
Madrid : Ministerio de Cultura : Sociedad Estatal de Conmemoraciones Culturales : Círculo de Bellas Artes, c2007.
Location
SML, Stacks, LC Classification >> HF5813.S7 P67 2007 (LC) Oversize
Format
Books
39.
Os cartazes na Primeira República
Author
Samara, Maria Alice, 1974-
Published
Lisboa : Ediçoes Tinta da China, 2010.
Location
SML, Stacks, LC Classification >> NC1849.A29 S36X 2010 (LC) Oversize
Format
Books
40.
All-out for victory! magazine advertising and the World War II home front
Author
Jones, John Bush
Published
Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England, c2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Cartel ilustrado en Colombia : década 1930-1940
Published
Bogotá : Universidad de Bogotá Jorge Tadeo Lozano, c2009.
Location
Library Shelving Facility (LSF) >> NC1807.C6 C37X 2009 (LC)
Format
Books
42.
Encyclopedia of major marketing campaigns
Published
Detroit : Gale Group, 2000.
Location
Library Shelving Facility (LSF) >> HF5837 E53X 2000 (LC)
Format
Books
43.
Selling under the swastika : advertising and commercial culture in Nazi Germany
Author
Swett, Pamela
Published
Stanford, California : Stanford University Press, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Shinbun zasshi kōkoku sakureishū
Title
新聞雑誌広告作例集
Published
Tōkyō : Yumani Shobō, 2001.
Location
SML, Stacks, LC Classification >> NC998.2 .G46X 2001 13 (LC)
Format
Books
45.
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Author
Roman, Kenneth
Published
New York : Palgrave Macmillan, 2009.
Online
Contributor biographical information
Publisher description
Location
BASS, Lower Level >> HF5810.O34 A3X 2009 (LC)
Format
Books
46.
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Author
Roman, Kenneth
Published
New York : Palgrave Macmillan, 2009.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
47.
Yale daily news 1878-1968 a ninety year look: advertising from the first ninety volumes of the Yale Daily News
Author
Yale Daily News
Published
New Haven, Conn.: Yale Daily News, 1968.
Location
LSF-Use in SML, Manuscripts and Archives only (Non-Circ) >> Yg15 N47 968
LSF-Use in SML, Manuscripts and Archives only (Non-Circ) >> Yg15 N47 968
LSF-Use in SML, Manuscripts and Archives only (Non-Circ) >> Yg15 N47 968n
SML, Manuscripts and Archives (Non-Circulating) >> Yg15 N47 968
Format
Books
48.
Advertising and democracy in the mass age
Author
Qualter, Terence H.
Published
Basingtoke, Hampshire : Macmillan in association with London School of Economics and Political Science, 1991.
Location
Library Shelving Facility (LSF) >> HF5813 G7 Q35X 1991 (LC)
Format
Books
49.
Der österreichische Werbefilm : die Genese eines Genres von seinen Anfängen bis 1938
Author
Moser, Karin, 1974-
Published
Berlin : De Gruyter Oldenbourg, [2019]
Location
SML, Stacks, LC Classification >> HF5844 .M67 2019 (LC)
Format
Books
50.
Ökonomie der Details : Österreichs Industrie- und Werbefilm zwischen Rationalisierung und Kontingenz (1915-1965)
Author
Schätz, Joachim
Published
München : Et+k, Edition Text + Kritik, [2019]
Location
SML, Stacks, LC Classification >> PN1995.9.A33 S34 2019 (LC)
Format
Books