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Subject: "Industrial marketing."
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Yale Internet Resource
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Customer services

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1.
Service management and marketing : managing the moments of truth in service competition
Author
Grönroos, Christian, 1947-
Published
Lexington, Mass. : Lexington Books, c1990.
Location
Library Shelving Facility (LSF) >> HD9980.5 G776X 1990 (LC)
Format
Books
2.
Services marketing : integrating customer focus across the firm
Author
Zeithaml, Valarie A.
Published
Dubuque : McGraw-Hill Education, [2018]
Location
MARX Library >> HD9980.5 .Z45 2018
Format
Books
3.
Services marketing : people, technology, strategy
Author
Lovelock, Christopher H.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
Online
Table of contents only
Location
Request for delivery to any Yale Library >> HF5415.13 .L5883X 2007 (LC) Oversize
MARX Library >> HF5415.13 .L5883X 2007 (LC) Oversize
Format
Books
4.
Handbook of services marketing & management
Published
Thousand Oaks : Sage Publications, c2000.
Location
MARX Library >> HD9980.5 H36X 2000 (LC)
Format
Books