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1.
Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Author
Hörner, Thomas
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer Behavior Understanding Consumers- Designing Marketing Activities
Author
Hoffmann, Stefan
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
4.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
5.
International Marketing Management
Author
Berndt, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer Gabler, 2023.
Online
Online book
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Yale Internet Resource >> None
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Books / Online
6.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
7.
Practice-Oriented Marketing Basics - Instruments - Case Studies
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Sports Marketing Fundamentals - Strategies - Instruments
Author
Bruhn, Manfred
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Integrated Marketing Communications A Global Brand-Driven Approach
Author
Kitchen, Philip J.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach
Author
Smith, Trevor A.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
11.
Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Author
Smith, Viktor
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
12.
Online Shopping Intentions Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Author
Fota, Anne
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Advances in Advertising Research (Vol. XI) Designing and Communicating Experience
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
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14.
The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
15.
A Business History of the Bicycle Industry Shaping Marketing Practices
Author
Mari, Carlo
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
16.
Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Author
Fink, Tanja
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The Theory of the Marketing Firm Responding to the Imperatives of Consumer-orientation
Author
Foxall, Gordon R.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
18.
The Creation of the Extraordinary Perspectives on Luxury
Author
Gurzki, Hannes
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
19.
Hedonism, Utilitarianism, and Consumer Behavior Exploring the Consequences of Customer Orientation
Author
Scarpi, Daniele
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Affective Governmentality Neoliberal Education Advertisements in Singapore
Author
Pereira, Andrew Joseph
Published
Singapore : Springer Singapore : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
21.
Identity-Based Brand Management Fundamentals-Strategy-Implementation-Controlling
Author
Burmann, Christoph
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
22.
European Retail Research
Author
Swoboda, Bernhard
Published
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
23.
E-Services Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
Published
Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2007.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
24.
Managing Corporate Brands A new approach to corporate communication
Author
Ormeño, Marcos
Published
Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2007.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
25.
Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Author
Magin, Vera
Published
Wiesbaden : Deutscher Universitätsverlag, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online